Manager, Customer Segments and Partnership

Alliance Bank; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading banking institution in Kuala Lumpur seeks a Manager for Customer Segments and Partnership. This role focuses on developing customer segmentation strategies and enhancing partnerships to drive business growth. The ideal candidate has at least 5 years of experience in the banking sector, strong analytical and communication skills, and a relevant bachelor's degree. Join this dynamic team to shape the customer experience and foster key industry relationships.

Qualifications

• Minimum 5 years of experience in customer segmentation, partnership management or a related field in banking.
• Strong analytical ability to derive insights from customer data.
• Excellent communication skills with ability to influence various teams.

Responsibilities

• Analyse customer data to identify key customer segments.
• Design tailored product offerings for each customer segment.
• Develop strategic marketing plans to reach target customer groups.
• Build and maintain partnerships with industry players.

Skills

Customer segmentation

Analytical skills

Communication skills

Stakeholder management

Education

Bachelor's degree in Business, Marketing, Finance or a related discipline

Job description

Manager, Customer Segments and Partnership

As the Manager, Customer Segments and Partnership at Alliance Bank Malaysia Berhad, you will play a pivotal role in developing and implementing effective customer segmentation strategies to drive business growth. This full-time position is based in Kuala Lumpur and will see you collaborating closely with cross-functional teams to enhance the bank's customer experience and strengthen its partnerships across the industry.

What you'll be doing

Analysing customer data to identify and define key customer segments based on their needs, preferences and behaviours

Designing tailored product and service offerings to better serve each customer segment

Developing and executing strategic marketing plans to effectively reach and engage target customer groups

Building and maintaining strong partnerships with key industry players to explore new business opportunities

Monitoring market trends and competitor activities to identify opportunities for innovation and improvement

Collaborating with various departments to ensure a seamless and consistent customer experience

Preparing detailed reports and presentations to communicate insights and recommendations to senior management

What we're looking for

Minimum 5 years of experience in customer segmentation, partnership management or a related field in the banking/financial services industry

Strong analytical and problem-solving skills with the ability to derive meaningful insights from customer data

Excellent communication and stakeholder management skills, with the ability to influence and collaborate across teams

Understanding of the banking industry, customer behaviour and emerging trends

Bachelor's degree in Business, Marketing, Finance or a related discipline

Apply now and join our dynamic team at Alliance Bank Malaysia Berhad!

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