Manager Customer Marketing

Prudential Assurance Malaysia Berhad; Kuala Lumpur; On-site; MYR 120,000 - 160,000; Full time

Job summary

A leading insurance provider in Kuala Lumpur is seeking an experienced Senior Manager, Customer Marketing to lead and execute marketing campaigns. In this role, you will be responsible for campaign management, engaging cross-functional teams, and driving customer engagement. Candidates should have a degree in Business or Marketing and a minimum of 8 years in the financial services or insurance industry. Proficiency in English and Bahasa Malaysia is required, with Mandarin as a bonus.

Qualifications

• Minimum 8 years working experience in the financial services or insurance industry, preferably in marketing.
• Significant experience in leading cross-functional projects.
• Proficient in written and spoken English and Bahasa Malaysia; Mandarin is a plus.

Responsibilities

• Support on meeting marketing KPI/targets to drive business growth.
• Manage end-to-end execution of marketing campaigns.
• Collaborate with stakeholders to deliver campaigns and improve processes.
• Conduct post-marketing campaign analysis to enhance effectiveness.

Skills

Leadership skills

Business acumen

Cross-functional team collaboration

Agility

Resilience under pressure

Education

Degree in Business, Marketing, Economics or related disciplines

Tools

MS Excel

MS PowerPoint

Customer Engagement Platform

CRM tools

Job description

Supporting Senior Manager, Customer Marketing on meeting marketing KPI/targets to support on the overall company business growth.

Development and end-to-end execution of marketing campaigns and initiatives for internal and external customers through cross-sell, up-sell, event trigger based, new customers acquisition etc.

Design and implementation of customer engagement and cross-selling initiatives utilizing a customer engagement platform or tool.

Collaborate with cross-functional stakeholders to deliver customers campaigns/initiatives and process betterment project.

Ensure extensive communication and engagement with internal and external customers in driving campaign deliverables and performance.

Front business presentations for campaigns/projects which include preparation of performance reports, analytic insights and presentation materials.

Post-marketing campaign analysis to improve on key marketing campaigns to yield productive customer segments.

PRINCIPAL DUTIES & RESPONSIBILITIES:

Project manage on marketing campaign to ensure timely delivery of campaign launch effectively and efficiently.

Drive and execute marketing campaigns with sizeable, strong proposition and quality leads for agency distribution channel.

Drive continuity in betterment and innovation for campaign launches, communication with internal and external customers and campaign fulfillment process.

Activating and driving on ground campaign awareness through sales channel.

Actively handling campaign enquiries via dedicated hotline (agents-fronting) and mailbox.

Drive the development & deployment of customer engagement communications via marketing tool - Customer Engagement Platform.

JOB SPECIFICATION

a. Qualifications

Degree in Business, Marketing, Economics or related disciplines.

b. Experience

Minimum 8 years working experience in the financial services or insurance industry, preferably in the function of marketing campaign.

Significant experience in leading projects and initiatives that involve cross-functional team collaboration.

Demonstrate good business acumen and strong leadership skills.

Agile and Resilient with ability to work under pressure and tight timeline.

c. Knowledge

Proficient in written and spoken English and Bahasa Malaysia. Ability to speak Mandarin is an added advantage.

Proficiency with MS especially MS Excel and PowerPoint.

Proficiency in marketing technology tools (such as CEP, CRM) is an added advantage.

Application Questions

• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Customer Marketing Manager?
• Which of the following languages are you fluent in?
• How would you rate your English language skills?