Manager, Channel Innovation

Malaysia Airlines Berhad; Malaysia; On-site; MYR 120,000 - 160,000; Full time

Job summary

A leading airline company based in Kuala Lumpur is seeking a Manager for Channel Innovation. This role focuses on driving digital retailing and implementing innovative strategies for revenue growth and enhanced customer experiences. Candidates should have a relevant degree and 5-10 years of experience in commercial leadership or digital transformation. The position offers the chance to shape future channel strategies and engage in projects aimed at modernizing the retail environment.

Qualifications

• 5–10+ years in commercial leadership, digital transformation, or innovation.

Responsibilities

• Develop and execute next-gen channel strategies aligned with the company's vision.
• Drive the shift to modular retailing, replacing legacy systems.
• Deploy AI-driven pricing and hyper-personalized offers.

Skills

Digital retailing

Automation

AI/ML

Stakeholder management

Education

Bachelor’s or Master’s in Business, Digital Strategy, or related field

Job description

Career Opportunities: Manager, Channel Innovation (22654)

Requisition ID22654-Posted -Kuala Lumpur International Airport-AB - Global Sales-AB - Commercial

Head, Strategic Channel Efficiency, Performance & Growth

Role Purpose

The Manager, Channel Innovation leads the transformation of Malaysia Airlines’ commercial channels by driving innovation, digital retailing, and data-driven strategies to deliver revenue growth, channel profitability, and future-ready customer experiences. The role shapes next-generation channel strategies, advances initiatives such as Offer–Order–Settle–Deliver (OOSD), dynamic pricing, and modern payment solutions, and fosters a culture of digital innovation to strengthen competitiveness and sustainable growth.

Key Accountability

• Shape Future Channel Strategy: Develop and execute next-gen channel strategies aligned with MAG’s vision (e.g., NDC, direct-to-consumer, retailing-as-a-service).
• Lead Retailing Transformation: Drive the shift to Offer–Order–Settle–Deliver (OOSD) and modular retailing, replacing legacy PNR-based systems.
• Champion Dynamic Pricing & Personalization: Deploy AI-driven pricing and hyper-personalized offers to maximize revenue and customer value.
• Enable Payments & Settlement Innovation: Implement next-gen payment solutions (open banking, BNPL, virtual cards) and streamline settlement processes.
• Future-Proof Customer Experience: Design omnichannel journeys for Gen-Z and beyond, leveraging social commerce and immersive UX.
• Build Strategic Ecosystem: Forge partnerships with tech providers, startups, and travel platforms to unlock new revenue streams.
• Drive Automation & Efficiency: Lead automation initiatives across pricing, distribution, and servicing using RPA and low-code/no-code platforms.
• Operationalize Innovation: Establish an Innovation Lab to pilot emerging technologies (AI, blockchain, biometrics) and scale successful pilots enterprise-wide.
• Data-Driven Leadership: Embed advanced analytics and predictive models for real-time decision-making across commercial functions.
• Change Leadership: Drive cultural transformation and upskill teams in digital retailing and innovation practices.

Qualification & Working Experience

• Bachelor’s or Master’s in Business, Digital Strategy, or related field
• 5–10+ years in commercial leadership, digital transformation, or innovation

Areas of Experience

• Expertise in digital retailing, automation, AI/ML, and channel strategy.
• Strong stakeholder management and ability to drive culture change towards the future.