KOL Specialist (Influencer Marketing)

SENMY SDN.BHD.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A beauty and skincare brand company in Kuala Lumpur seeks a candidate with experience in influencer collaboration to expand its networks. You will assist with KOL identification, ensure smooth campaign execution, and maintain databases. Applicants should have at least one year of relevant experience and a Bachelor's degree. Familiarity with TikTok and Shopee, along with strong communication skills, is essential. The position offers EPF, SOCSO, and various leave benefits.

Benefits

EPF & SOCSO

Annual Leave

Medical Leave

Hospitalization Leave

Maternity/Paternity Leave

Bereavement Leave

Career development opportunities

Qualifications

• Minimum 1 year of experience in KOL/influencer collaboration or e-commerce.
• Familiar with social commerce environment.
• Passionate about content and trends in influencer marketing.

Responsibilities

• Assist in developing influencer networks in Malaysia.
• Identify suitable KOLs for brand positioning.
• Coordinate KOL collaboration flow and maintain databases.
• Track influencer performance and suggest improvements.

Skills

Influencer collaboration

E-commerce content

Strong communication skills

Relationship-building skills

Time management

Education

Bachelor's degree or above

Tools

TikTok

Shopee

Job description

Company Description

Senmy Sdn Bhd works closely with influencers across Malaysia to expand our beauty & skincare brand influence. We are looking for a candidate with experience in influencer collaboration or e-commerce content.

Job Responsibilities

• Assist in developing and expanding influencer/KOL networks in Malaysia.
• Identify suitable KOLs (short video or live commerce) that match brand positioning.
• Follow up full KOL collaboration flow: sampling, script communication, scheduling & content delivery.
• Maintain and categorize influencer databases; enhance long-term collaboration.
• Coordinate with internal teams and agencies to ensure smooth campaign execution.
• Track & analyze influencer performance and provide improvement suggestions.

Requirements

• Bachelor's degree or above
• At least 1 year of experience in KOL/influencer collaboration, live streaming, or e-commerce field.
• Familiar with TikTok / Shopee social commerce environment.
• Strong communication and relationship‑building skills.
• Able to manage multiple tasks with high responsibility.
• Passionate about content, trends, and influencer marketing.
• Beauty experience is a plus, but not required.

Benefits

EPF & SOCSO, Annual Leave, Medical Leave, Hospitalization Leave, Maternity/Paternity Leave, Bereavement Leave, OT Paid, Career development opportunities.

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