KOL Coordinator

Bjak; Petaling Jaya; On-site; MYR 123,000 - 206,000; Full time

Job summary

A leading financial services platform in Malaysia seeks a proactive KOL Coordinator to manage influencer and user-generated content campaigns. The ideal candidate will coordinate with creators, ensure deliverables, and analyze campaign performance across social media platforms. Applicants should have a background in marketing, experience in influencer management, and strong communication skills, as they will be working closely with cross-functional teams to support brand objectives and enhance campaign effectiveness.

Benefits

Attractive, above-market compensation

Fast career growth opportunities

Collaborative and inclusive environment

High autonomy and real responsibility

Qualifications

• 1–3+ years of experience in influencer marketing, KOL coordination, or social media roles.
• Strong understanding of social media platforms and creator ecosystems.
• Excellent communication and interpersonal skills.

Responsibilities

• Coordinate with creators and manage communication for KOL and UGC campaigns.
• Support content scripting and ensure brand alignment in campaigns.
• Track KOL and UGC content performance and prepare reports.

Skills

Influencer marketing

Social media management

Content creation

Analytical skills

Communication

Organizational skills

Education

Bachelor’s degree in Marketing, Communications, or a related field

Tools

KOL or social analytics tools

Job description

KOL Coordinator

About BJAK

BJAK is Southeast Asia’s largest insurance and financial services platform. Headquartered in Malaysia, we help millions of users access affordable, transparent, and simplified financial products through Bjak.com. Our proprietary technologies—from custom APIs to AI-driven engines—are designed to make complex financial services more accessible, from insurance to investments.

We operate across Malaysia, Taiwan, and Japan, and are building next-generation AI systems to transform how people experience financial services in ASEAN.

If you're looking for a company where you can grow fast, think big, and make meaningful impact — join us.

What We’re Looking For

We are seeking a proactive and detail-oriented KOL Coordinator to support our influencer, UGC, and partnership ecosystem.
In this role, you will coordinate with creators, manage communication and deliverables, and ensure the smooth execution of KOL and UGC campaigns across multiple platforms.
The ideal candidate understands social media trends, enjoys working with creators, and can manage multiple moving parts efficiently.

What You’ll Do

1. KOL & UGC Creator Coordination

• Handle micro and mid-tier influencers and our freelance UGC content creators.
• Assist in identifying, shortlisting, negotiating, and onboarding creators.
• Manage creator communication, timelines, deliverables, and approvals.
• Maintain updated databases and nurture long-term creator relationships.

2. Content Coordination & Creative Support

• Support content scripting, creative direction, and briefing sessions.
• Review and evaluate content quality to ensure brand and campaign alignment.
• Spot and apply trending content formats (especially TikTok/Reels-style).
• Optimize UGC creatives for ads and performance-focused campaigns.

3. Campaign Execution

• Coordinate end-to-end campaign workflows: logistics, seeding, approvals, posting schedules.
• Manage product delivery and required admin tasks (contracts, invoices, documentation).
• Ensure compliance with platform rules and proper disclosure (#ad, etc.).

4. Performance Monitoring & Reporting

• Track KOL and UGC content performance: reach, engagement, CTR, conversions.
• Conduct A/B testing on creatives to improve performance.
• Prepare weekly/monthly reports and insights to support future campaign optimization.

5. Cross-Functional Collaboration

• Work closely with Creative, Growth, Marketing, and Product teams.
• Ensure campaign alignment with brand messaging and business objectives.
• Support budget tracking and vendor coordination when needed.

The Right Fit Has…

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–3+ years of experience in influencer marketing, KOL coordination, UGC management, or social media roles.
• Strong understanding of social media platforms and creator ecosystems.
• Excellent communication and interpersonal skills.
• Strong organizational and multitasking abilities.
• Analytical mindset with experience using KOL or social analytics tools.
• Creative thinking with an eye for high-performing content.

Why Join BJAK

• Attractive, above-market compensation
• Fast career growth opportunities
• Meaningful, mission-driven work
• Collaborative and inclusive environment
• Flat structure — ideas matter more than titles
• High autonomy, real responsibility, and unlimited growth potential