Junior Performance Marketer -Meta Focused

My Free Course; Remote; MYR 100,000 - 150,000; Full time

Job summary

An educational platform is looking for a Junior Performance Marketer to run Meta advertising campaigns and support Google Ads. This remote role requires 2+ years of experience in Meta Ads, technical capability for campaign setup, and a strong analytical mindset. You will independently launch, monitor, and optimise campaigns, with significant guidance and mentorship. Ideal candidates are eager learners and can collaborate effectively with a growing marketing team focused on UK audiences. Competitive salary and growth opportunities are offered.

Benefits

Direct mentorship from senior team

Regular team collaboration

Exposure to UK marketing practices

Qualifications

• 2+ years of hands-on experience building and optimising Meta advertising campaigns.
• Ability to calculate CPL, CTR, conversion rates.
• Experience with Google Ads, particularly Search and Display.

Responsibilities

• Set up and execute Meta advertising campaigns independently.
• Monitor campaign performance and make data-driven optimisations.
• Collaborate with the team to ensure campaign success.

Skills

Meta Ads expertise

Analytical mindset

Technical execution capability

Problem-solving

Tools

Google Analytics (GA4)

Looker Studio

Google Tag Manager

Job description

Junior Performance Marketer -Meta Focused

Contract: 3-Month Fixed Term (with potential to renew based on performance)

Salary: MYR 3,800 - MYR. 4,300 per month

Location: Fully Remote -Asia

Hours: Monday–Friday 8am - 4pm BST/GMT

Who We We

My Free Course is an education platform that connects adult learners with government-funded qualifications. We link applicants to accredited educational institutions and colleges.

Our mission is simple but powerful: education should be free, accessible, and life-changing. We help 19+ adults gain professionally recognised qualifications . We are a small, fast-growing company.

About the Role

Our marketing team is looking for a driven, skilled Junior Performance Marketer. This person will run Meta advertising campaigns on their own. They will also learn from more experienced team members. This is a hands-on role, not about account management or project coordination. You will set up, launch, optimise, and report on Meta advertising campaigns. You will also support Google Ads and possibly TikTok Ads as we grow.

Important: Independence with Support

You must be technically capable - able to set up tracking, build campaigns, and execute without hand-holding. But you'll have significant guidance: daily support (first 90 days), regular reviews, and weekly mentorship.

You ride the bike. We coach you to ride faster. High standards, high support.

What You Will Do (Day-to-Day)

Campaign Setup & Execution (60% of your time)

Set up Meta Pixel and Conversion API for accurate tracking across our enrolment funnel

Configure GA4 events via Google Tag Manager to track landing page visits, application starts, eligibility checks and enrolment completions

Build campaign structures, ad sets and audiences in Meta Ads Manager

Brief our creative team on ad concepts and set up ads with proper specifications

Launch campaigns and monitor during the learning phase

Test and validate tracking using Meta Events Manager, Pixel Helper and GA4 DebugView before launch

Optimisation & Analysis (30% of your time)

Monitor daily CPL, CTR, CPC, frequency and conversion rates

Make data-driven optimisation decisions: budget reallocation, audience adjustments, creative refreshes and bid strategy changes

A/B test audiences, creatives and messaging to improve performance

Diagnose and fix tracking issues when conversion numbers aren't aligned across platforms

Build and maintain Looker Studio dashboards for campaign performance reporting

Report weekly to team manager with insights and recommendations

Strategy & Collaboration (10% of your time)

Participate in campaign planning sessions

Research UK target audiences and provide insights for campaign targeting and messaging

Present monthly campaign results and strategy recommendations to the marketing manager

Collaborate with the wider team to ensure campaigns are set up for success

What We Need You to Have (Non-Negotiable)

Technical Execution Capability - THIS IS CRITICAL

You must be able to independently handle technical campaign setup. If you have always let developers handle technical work or depended on others for tracking, this role is not for you.

Specifically, you must have hands-on experience with:

• Setting up Meta Pixel (base code installation, event configuration, custom conversions)
• Implementing Conversion API (CAPI) for server-side tracking
• Configuring GA4 conversion events via Google Tag Manager
• Setting up UTM parameters and tracking campaign attribution
• Troubleshooting when tracking breaks or conversion numbers don't match

You will be asked to walk through technical setup processes in your interview. We need to verify you can actually do this work, not just describe it conceptually.

Meta Ads Expertise

2+ years of hands-on experience personally building and optimising Meta advertising campaigns

Deep understanding of campaign objectives, audience targeting, creative best practices, and Meta's auction system

Experience with both prospecting (cold audience) and retargeting campaigns

Proven ability to optimise for Cost Per Lead (CPL) or Cost Per Acquisition (CPA)

Understanding of Meta's learning phase, frequency management, and ad fatigue

Analytical Mindset

Comfortable working with data: calculating CPL, CTR, conversion rates, and ROI

Experience using Google Analytics (GA4) and Looker Studio (or similar reporting tools)

Ability to diagnose performance issues and develop hypotheses for testing

Understanding of attribution challenges across multiple platforms

Professional working proficiency in English (written and spoken)

You will be working in a UK company, targeting UK audiences, and presenting to native English speakers

You will need to write campaign strategies, analyse UK consumer behaviour, and communicate clearly via Google Chat and video calls

What Would Make You Stand Out

• Experience with UK market campaigns or other English-speaking markets (Australia, US, Canada)
• Understanding of UK working-class demographics and adult education sector
• Experience in lead generation campaigns (vs. e-commerce/direct response)
• Knowledge of Google Ads (Search, Display, or YouTube)
• Familiarity with education sector marketing or high-consideration purchases
• Previous experience working remotely in distributed teams across time zones

Learning Agility Over Experience

We would rather hire someone with 2-3 years of solid, hands-on experience who's hungry to learn rather than someone with 5 years who's set in their ways. You will be working with experienced colleagues —we need someone who is coachable, curious, and eager to level up their skills.

• Shows up on time (UK hours: 8 AM-4 PM UK time)
• Communicates proactively when blockers arise
• Takes ownership of campaign performance (good and bad)
• Documents processes and shares knowledge with the team

Problem-Solving Over Perfection

• Stays calm under pressure
• Troubleshoots systematically
• Asks for help when needed (but tries to solve it first)
• Learns from failures

What You will Get from Us

Professional Development

Direct mentorship from the senior team

Exposure to UK marketing practices and education sector dynamics

Opportunity to grow into a mid-level Performance Marketer role within 18-24 months based on performance

Fully remote - work from home

Regular team collaboration

Occasional team in-person meet-ups

Growth Trajectory

This is a newly formed marketing team in a fast-growing company. If you perform well:

• 12-month review: Potential promotion to Performance Marketer (mid-level) with salary increase
• 18-24 months: Potential to specialise (Meta expert, attribution specialist) or take on additional channels (Google Ads lead, TikTok Ads)
• 24+ months: Opportunity to mentor junior hires as the team expands

Salary & Benefits

Starting salary based on experience and interview performance

90-day probation period with clear performance milestones

Salary review twice yearly

Application Process

What Happens After You Apply

You will be required to complete the following:

provide:

• Your CV/Resume (PDF format)
• A 2-3 minute video introduction answering:
  Why do you want to work in the education sector specifically?
  Describe a campaign that failed. What went wrong and what did you learn?
  Why does working with a UK company on UK audiences interest you?

Within 3 days: aim to review your CV and video. If you're a potential fit, we will send the TestGorilla assessment link.

Step 2: Complete Skills Assessment

If your CV and video meet our requirements, we will send you a TestGorilla assessment covering:

Meta , PPC Advertising, Google Ads ,Technical SEO, TikTok and English proficiency.

if you pass the assessment (minimum 80% overall, 80%+ on Meta Ads), we will schedule your technical interview.

Within 2 weeks: Strong interview candidates will be invited to prepare and present to the CEO.

Within 3 weeks: Final hiring decision made and offer extended.

We are aiming to have someone in place by Mid-January 2026.

Subject Line: Junior Performance Marketer Application - [Your Name]

Email Body:

Brief introduction (2-3 sentences)

Link to your video (upload to Google Drive, YouTube unlisted, or Loom)

Attach your CV as PDF

Video Introduction (2-3 minutes):

• Why education sector specifically?
• Campaign failure story and learning
• Why UK market interests you

Technical Requirements Screenshot:

Upload screenshot of internet speed (use https://www.speedtest.net/)

Upload screenshot of laptop/PC specifications

We will respond to all applications within 3 working days.

We're excited to meet candidates who are:

• Technically capable (can actually set up and execute campaigns independently)
• Strategically curious (want to understand the "why" behind the "what")
• Hungry to learn (eager to level up their skills with experienced mentors)

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