We are seeking a Junior Marketing Executive with a strong background in integrated marketing campaigns,focusing on both traditional and digital media channels. The ideal candidate will have a deep understanding of brand strategy and experience in developing and maintaining strong brand identities. The role focuses on enhancing brand equity and fostering customer engagement to build long-term brand loyalty.
Support Marketing Campaigns:
- Campaign Assistance:
- Assist in the planning and execution of marketing campaigns and promotional activities.
- Help organize new store activation events and coordinate logistics.
- Promotional Materials:
- Collaborate on developing marketing materials, ensuring they effectively communicate customer benefits.
- Provide input on the clarity and appeal of point-of-sale materials (POSM).
Market Research and Data Collection:
- Conduct on-ground surveys and observations to gather customer feedback and competitor information.
- Data Organization:
- Collect, organize, and present data to support marketing strategies and decision-making.
- Competitor Monitoring:
- Activity Tracking:
- Monitor local competitor activities and promotions.
- Report findings to the marketing team for strategic response.
- Feedback Collection:
- Engage with customers to understand their needs and experiences.
- Relay customer insights to the team to enhance service offerings.
- Administrative Support:
- Coordination:
- Manage marketing calendars, schedules, and documentation.
- Budget Tracking:
- Assist with tracking marketing expenses and ensuring adherence to budgets.
Learning and Development:
- Professional Growth:
- Participate in training sessions and workshops to enhance marketing skills.
- Work under the guidance of senior team members to develop expertise.
- Education:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Skills and Abilities:
- Strong desire to learn and grow in a marketing role.
- Basic understanding of marketing principles and customer engagement strategies.
- Excellent communication and interpersonal skills.
- Proactive attitude with attention to detail.
- Ability to multitask and manage time effectively.
- Personal Attributes:
- Alignment with company core values: Resilience, Growth, Profitability, Results, and Long-Term Success.
- Willingness to conduct on-ground activities and interact with customers.
- Resilience: Willingness to face challenges and persist in finding solutions.
- Growth Mindset: Eagerness to learn and develop new skills.
- Results-Oriented: Focused on achieving objectives and contributing to team goals.
- Attention to Detail: Careful and thorough in completing tasks.
- Team Player: Works collaboratively with others and supports team efforts.
- Basic Marketing Knowledge: Understanding of fundamental marketing concepts.
- Communication Skills: Ability to convey information clearly and effectively.
- Research Skills: Capable of gathering and organizing information.
- Adaptability: Open to learning new methods and adjusting to changing priorities.
- Initiative: Proactive in taking on tasks and seeking opportunities to contribute.
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