Junior Digital Marketing Executive (Mandarin-speaking)

SBS Nexus Berhad; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A digital marketing firm is seeking a Junior Digital Marketing Executive in Petaling Jaya. This role supports digital marketing initiatives across social media and paid advertising, focusing on executing campaigns and optimizing performance through data analysis. Ideal candidates should have a degree in Marketing or related fields, along with 2-3 years of experience. Responsibilities include content management, campaign execution, and performance reporting, requiring strong analytical skills and a detail-oriented approach.

Qualifications

• 2–3 years of hands-on experience in digital marketing, social media management, or paid advertising.
• Strong understanding of social platforms such as Facebook, Instagram, TikTok, and Xiaohongshu.
• Basic knowledge of SEO, SEM, and website management.

Responsibilities

• Assist in planning and managing content across multiple social media platforms.
• Support the execution of paid advertising campaigns on Meta Ads and Google Ads.
• Compile and analyze reports to track performance and drive insights.

Skills

Social Media Management

Digital Campaign Optimization

Data Analytics

Content Creation

Customer Engagement

Education

Diploma or Bachelor’s Degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Meta Ads

Google Ads

Job description

Position Overview

The Junior Digital Marketing Executive plays a key role in supporting the company’s digital marketing initiatives across social media, paid advertising, and CRM channels. This role focuses on executing impactful digital campaigns, optimizing performance through data-driven insights, and maintaining consistent brand presence across multiple platforms. The ideal candidate is creative, analytical, and detail-oriented, with a passion for social media trends and digital marketing innovation.

Key Responsibilities

Social Media & Content Management

• Assist in planning, executing, and managing content across Facebook, Instagram, TikTok, Xiaohongshu, and other relevant platforms.
• Curate and publish engaging, on‑brand content that aligns with campaign goals and brand messaging.
• Monitor and report on social media performance, and optimize content strategies for improved results.

Digital Advertising

• Support the setup, execution, and optimization of paid campaigns on Meta Ads and Google Ads.
• Track and analyze campaign performance to ensure ROI and alignment with marketing objectives.
• Assist in preparing performance summaries and recommending optimization strategies.

Performance Tracking & Reporting

• Compile and analyze monthly reports covering social media, website traffic, and ad campaign performance.
• Identify key insights and trends to guide future campaign improvements.

EDM, WhatsApp Marketing & Website Management

• Assist in the planning and execution of EDM and WhatsApp marketing campaigns.
• Manage audience data for targeting, personalization, and engagement improvement.
• Support website updates and track user behavior using Google Analytics and other tracking tools.

Brand & Strategy Support

• Support brand positioning initiatives to strengthen overall market presence.
• Ensure consistent messaging and visual identity across digital channels.

Client Engagement

• Respond professionally to customer inquiries across social media and WhatsApp.
• Maintain a timely, accurate, and customer‑focused communication approach.

Qualifications & Experience

• Diploma or Bachelor’s Degree in Marketing, Communications, Business, or related field.
• 2–3 years of hands‑on experience in digital marketing, social media management, or paid advertising.
• Strong understanding of social platforms such as Facebook, Instagram, TikTok, Xiaohongshu, and emerging digital channels.
• Basic knowledge of Meta Ads, Google Ads, SEO, SEM, and website management.
• Experience with EDM, WhatsApp marketing, and CRM tools (including data management and performance analysis).
• Proficiency in analytics tools such as Google Analytics and Meta Business Suite, and other relevant platforms.
• Strong analytical skills with the ability to interpret data into actionable insights.
• Creative, detail-oriented, and results‑driven, with excellent time management and communication skills.