Influencer & Brand Partnerships Lead

MyAtlas Digital; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A digital marketing agency in Kuala Lumpur is seeking a Brand Manager to oversee brand equity and positioning. The candidate will develop an annual brand strategy, manage partnerships and sponsorships, and lead influencer campaigns. Collaboration with media and creative agencies is essential to ensure campaign effectiveness and consistency in brand messaging. This role requires strong strategic thinking and execution skills, aimed at boosting brand awareness in diverse markets.

Responsibilities

• Oversee brand equity and positioning for marketing initiatives.
• Develop annual brand strategy aligned with budget.
• Manage partnerships and event sponsorships to expand brand reach.
• Handle brand ambassador and influencer campaigns.
• Collaborate with agencies for campaign execution and content consistency.

Job description

A digital marketing agency in Kuala Lumpur is seeking a Brand Manager to oversee brand equity and positioning. The candidate will develop an annual brand strategy, manage partnerships and sponsorships, and lead influencer campaigns. Collaboration with media and creative agencies is essential to ensure campaign effectiveness and consistency in brand messaging. This role requires strong strategic thinking and execution skills, aimed at boosting brand awareness in diverse markets.