ICT Brand Marketing Manager (B2B)

Jobstreet Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading marketing agency in Kuala Lumpur is looking for a B2B Marketing Specialist to drive branding initiatives and event execution across the Asia Pacific region. The ideal candidate will have at least 3 years of experience in B2B marketing and event management, with a Bachelor's degree in a related field. You will design marketing materials, coordinate events, and tailor global content for local markets. Strong English communication skills and proficiency in Microsoft Office are essential for this role.

Qualifications

• At least 3 years of experience in B2B marketing, branding, communications, or event execution.
• Proven experience in executing events and developing tech-focused content.
• Excellent English verbal and written ability.

Responsibilities

• Support planning and execution of B2B branding and marketing activities across the Asia Pacific region.
• Design and publish branding content such as press releases and infographics.
• Collaborate with HQ marketing and sales to implement branding initiatives.

Skills

B2B marketing

Branding

Event execution

Cross-cultural communication

Content strategy

Graphic design skills

Education

Bachelor’s degree in Marketing, Communications, Journalism, Business English, IT, Telecommunications

Tools

Microsoft Office

Job description

Support planning and execution of B2B branding and marketing activities across the Asia Pacific region, including industry forums, customer workshops, partnership signing ceremonies, and exhibitions.

Coordinate event materials, workflow planning, on-site execution, and vendor management to ensure smooth and efficient event delivery.

Daily Brand Communication & Content Publishing

Design and publish branding content such as press releases, posters, infographics, and short videos for social media.

Assist with customer interviews and the creation and promotion of flagship case studies.

Align content with global brand messaging while adapting it to the local market with professional, logical, and persuasive copywriting.

Localize HQ materials by highlighting real-life use cases and customer value in the Asia Pacific context.

Cross-Team Project Coordination & Support

Collaborate with HQ marketing, PR, sales, and solution teams to implement branding initiatives locally.

Assist in compiling customer success stories and case studies for future marketing campaigns and engagements.

Job Requirements

• Bachelor’s degree or above in Marketing, Communications, Journalism, Business English, IT, Telecommunications, or related field (preferred).
• At least 3 years of experience in B2B marketing, branding, communications, or event execution.
• Experience working with tech, telecom, or ICT clients in agency or in-house roles is a plus.
• Proven experience in executing events and developing tech-focused content.
• Familiarity with B2B marketing principles such as customer journey, content strategy, and industry PR cadence.
• Basic understanding of ICT, 5G, cloud computing, and AI.
• Knowledge of local social media platforms, industry media, and association communication channels.
• Ability to independently drive marketing campaigns and events, while coordinating across functions.
• Strong cross-cultural communication and localization skills to tailor global content for regional impact.
• Proficient in Microsoft Office; basic graphic or video editing skills are a plus.
• With excellent English verbal and written ability.
• Self-motivated, results-driven, and a strong team player.

Additional Requirement

*Candidates are encouraged to submit past examples of event execution or content creation to demonstrate relevant experience. All submitted materials must be properly anonymized to ensure that no confidential, proprietary or sensitive information is disclosed.