Head Segment Strategy & Collaboration Marketing

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

A leading financial institution in Kuala Lumpur is seeking a Wealth Segment Strategy Lead to drive growth and enhance customer satisfaction. The role involves leading a team to execute marketing strategies to target affluent customers and requires 15 years of banking experience and a Bachelor's degree in a related field. The ideal candidate will possess strong leadership, analytical, and commercial acumen with a proven track record in wealth management. Join us to shape the future of banking and make a difference.

Qualifications

• Malaysian citizen.
• At least 15 years of relevant banking and sales performance management experience.
• At least 8-10 years in Wealth Management segment marketing.
• Proven track record as a people manager within the Wealth business.
• Strong understanding of financial regulations and market trends.

Responsibilities

• Lead, plan and execute overall Wealth Segment Strategy.
• Manage Wealth Marketing E2E including Segment Marketing and Wealth Management.
• Develop and custodian of digital strategy roadmap.
• Collaborate with Wealth Distribution Team to achieve business goals.
• Plan and execute nationwide Wealth-related initiatives.

Skills

Leadership skills

Strategic thinking

Analytical skills

Interpersonal skills

Commercial acumen

Education

Bachelor’s degree in Business Administration, Finance, Marketing

Job description

If you are looking to excel and make a difference, take a closer look at us…

To lead, plan and execute strategic initiatives to effectively target and serve especially the various segments within RWM. This role entails leading a team to define and execute marketing strategies aimed at growing and retaining the wealth customer base. The individual in this position works closely with cross-functional teams, such as sales distribution, product development and customer experience, to drive growth, enhance customer satisfaction, and maximize profitability within the wealth management business.

Overall, the role plays a crucial role in shaping the company's approach to capturing and serving affluent customers and driving the success of the organization’s wealth management division. This role requires strong collaboration with senior management of HLBB and HLISB to develop Wealth Segment Strategy. This role reports to the Managing Director of Regional Wealth Management.

Job Responsibilities

• Lead, plan and execute overall Wealth Segment Strategy
• Manage Wealth Marketing E2E: Segment Marketing, Wealth Management, Bancassurance, Deposits/CASA, Client events, Priority/Branch Centre client activities.
• Lead and transform Sales Performance Management function as a strategic unit emphasizing on building a sustainable and optimized sales model via analytics and data management.
• Develop and custodian of digital strategy roadmap, prioritizes and timelines high impact digital initiatives for Wealth
• Align Wealth Marketing Strategy and Planning with Segment Proposition and Distribution Teams.
• Support sales channel in campaign related, provide support to strengthen PB Distribution.
• Establish and maintain strong working relationships with support teams eg: Operations, Project Management, Finance, Legal and Compliance etc
• Plan and execute key voice-of-Customer initiatives through the proposition and ensure alignment of proposition goals.
• Plan and execute Client Onboarding journeys from targeted marketing to personalized interactions.
• Direct accountability for Segment Strategy, Proposition and Customer Experience-design
• Collaborate, plan and execute with Wealth Distribution Team to achieve New Business, Deposits, AUM, Wealth Revenue and retention goals.
• Plan and execute Customer Wealth and Advisory Solutioning as a competitive positioning – Risk First Approach Positioning
• Develop advertising and marketing initiatives for Wealth Segments and Digital.
• Application of analytics and data in marketing initiatives with test and learns.
• Plan and execute nationwide Wealth-related initiatives, Digital Marketing capabilities and Segment Events

Job Requirements

• Malaysian citizen
• Bachelor’s degree in Business Administration, Finance, Marketing, or a related field.
• At least 15 years of relevant banking, segmentation and sales performance management experience
• At least 8-10 years of relevant experience in Wealth Management segment marketing, effective micro marketing management and wealth events.
• Proven track record of accomplishments as a people manager within the Wealth business
• Excellent commercial acumen, strategic & forward thinking, strong analytical and interpersonal skills.
• Leadership skills - able to lead a large diverse team, and foster strong teamwork within Regional Wealth Management Team and build cross functional relationship with other teams.
• Able to navigate our the organization independently, strong communication and interpersonal skill with the ability to effectively communicate with stakeholders at all levels
• Strong understanding of financial regulations and market trends
• Highly motivated, result-driven, innovative, creative and agile

What’s next?

Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.

Should you be shortlisted for the role, we will send you an invitation via email for an interview. You can also check on your application status by logging into your candidate account.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.