Head, Passenger & Freight Marketing

The East Coast Rail Link (ECRL); Kuantan; On-site; MYR 120,000 - 160,000; Full time

Job summary

A leading transportation company in Kuantan is seeking an experienced Marketing Manager to lead and drive commercial strategies for passenger and freight services. The role demands a minimum of 10 years in marketing with expertise in market dynamics and client relationship management. You'll oversee pricing and branding initiatives while fostering a high-performing team. This is an excellent opportunity for those passionate about strategic marketing in the transport industry.

Qualifications

• Minimum 10 years of experience in marketing, at least 5 years in a senior management role.
• Proven understanding of passenger and freight market dynamics.
• Excellent analytical, communication, and stakeholder management skills.

Responsibilities

• Lead and drive marketing and business strategies.
• Develop pricing, branding, and sales strategies.
• Oversee market research and competitive analysis.
• Drive marketing campaigns and enhance brand awareness.
• Manage client relationships and stakeholder engagements.
• Monitor commercial performance and recommend improvements.
• Integrate safety and compliance in marketing initiatives.
• Lead and develop a high-performing marketing team.

Skills

Analytical skills

Communication skills

Stakeholder management

Education

Bachelor’s or Master’s Degree in Marketing or Business Administration

Job description

The East Coast Rail Link (ECRL) – Kuantan, Pahang

Requirements

• Bachelor’s or Master’s Degree in Marketing, Business Administration, or related field.
• Minimum 10 years of experience in marketing, commercial strategy, or transport industry, with at least 5 years in a senior management role.
• Proven strong understanding of passenger and freight market dynamics, pricing, and customer relationship management.
• Excellent analytical, communication, and stakeholder management skills.

Responsibilities

• Lead and drive marketing, commercial, and business strategies for both passenger and freight services to achieve revenue and growth objectives.
• Develop and implement pricing, branding, and sales strategies aligned with EOSB’s commercial goals.
• Oversee market research, forecasting, and competitive analysis to identify opportunities and improve service offerings.
• Drive marketing campaigns, corporate branding, and promotional programs to enhance brand awareness and customer loyalty.
• Manage client relationships, B2B and B2C sales channels, and stakeholder engagements.
• Monitor commercial performance, set targets, and recommend strategic improvements.
• Integrate safety, compliance, and service excellence in all marketing and business initiatives.
• Lead and develop a high-performing marketing team, fostering innovation and collaboration.