Head of Sales & Distribution – Central Region (Consumer Business)

Maxis; Kuala Lumpur; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading telecommunications company in Kuala Lumpur is seeking a Head of Sales & Distribution for the Central Region. This role drives sales performance across prepaid and entry-level postpaid segments, managing a team and implementing effective sales strategies. The ideal candidate has over 10 years of experience, 5 in management, preferably within telecommunications, coupled with strong analytical and leadership skills. This position focuses on enhancing dealer engagement and optimizing sales operations in a dynamic environment.

Qualifications

• Minimum 10–13 years of working experience with 5 years in people management.
• Experience as a Sales Manager, preferably in telecommunications.
• Proven success in sales management.

Responsibilities

• Develop and implement sales strategies for revenue growth.
• Build and maintain relationships with distributors and partners.
• Lead and manage Area Managers and DAEs.

Skills

Leadership

Sales management

Analytical skills

Communication skills

Strategic thinking

Education

Diploma or degree in Marketing or Business Administration

MBA preferred

Job description

Head of Sales & Distribution – Central Region (Consumer Business)

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?

Job Summary

Reporting to the Head of Region, the Head of Sales & Distribution will cover Open Channel (Prepaid & Entry Postpaid Distribution) and is responsible for driving sales performance, market share growth, and execution excellence across the prepaid and entry‑level postpaid segments. This role leads the development and implementation of sales strategies, manages distributor relationships, and oversees a team of Area Managers and Distributor Area Executives (DAEs) to ensure effective ground‑level execution.

The position plays a key role in optimizing channel coverage, enhancing dealer engagement, and ensuring that sales operations are aligned with business objectives. It requires strong leadership, strategic thinking, and the ability to manage a multi‑tiered sales structure across diverse markets.

Key Responsibilities

Sales Strategy & Execution

Develop and implement sales strategies to drive revenue growth, market share, and channel productivity across prepaid and entry postpaid segments.

Distributor & Partner Management

Build and maintain strong relationships with distributors, dealers, and partners to ensure alignment with business goals and execution excellence.

Team Leadership & Development

Lead and manage Area Managers and Distributor Area Executives (DAEs), providing coaching, performance management, and development opportunities to build a high‑performing sales team.

Channel Optimization

Oversee channel coverage and dealer engagement strategies to maximize reach, efficiency, and sales conversion.

Performance Monitoring

Track and analyze sales performance metrics, identify gaps, and implement corrective actions to meet or exceed targets.

Market Intelligence

Conduct market analysis to identify trends, customer needs, and competitive insights to inform sales strategies and tactical plans.

Cross‑Functional Collaboration

Work closely with marketing, product, and operations teams to ensure cohesive execution and alignment with broader business objectives.

Budget & Resource Management

Manage sales budgets and resource allocation to ensure cost‑effective operations and optimal return on investment.

Compliance & Governance

Ensure all sales activities and channel operations comply with company policies, regulatory requirements, and ethical standards.

Qualifications

Minimum 10 – 13 years of working experience with 5 years in people management experience.

You should have experience as a Sales Manager, preferably from telecommunications industry.

Diploma or degree in Marketing, Business Administration, or related field; MBA preferred.

Proven success in sales management and execution.

Experience in developing and executing strategic sales initiatives.

Excellent leadership and team management skills.

Strong analytical and detail‑oriented abilities.

Effective communication and interpersonal skills.

Adaptable and resilient in dynamic environments.

Ability to thrive in a fast‑paced, dynamic environment and adapt to changing market conditions.

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

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