Head of Sales and Business Development - Consumer Devices, Southeast Asia (SEA)

HENKEL (MALAYSIA) SDN. BHD.; Penang; Hybrid; MYR 250,000 - 300,000; Full time

Job summary

A leading consumer goods company is seeking a Head of Sales and Business Development for the Consumer Devices segment in Southeast Asia. The role requires over 10 years of experience in sales and business development, with a focus on driving growth and managing P&L for the region. The ideal candidate will have strong negotiation skills and a proven track record in the Consumer Devices industry. Perks include a flexible work scheme, global growth opportunities, and comprehensive medical coverage.

Benefits

Flexible work scheme with flexible hours

Hybrid work model

Medical coverage for employees and dependents

Discounts on company products

Gender-neutral parental leave

Qualifications

• Minimum 10+ years of experience in sales and business development.
• At least 5 years in a leadership or strategic role.
• Strong understanding of the Consumer Devices industry and SEA market.

Responsibilities

• Own and deliver the full P&L for the Consumer Devices segment in SEA.
• Develop and execute SEA business plan aligned with global strategies.
• Drive initiatives to increase market share.
• Build and maintain relationships with distributors.

Skills

Sales leadership

Business development

Negotiation

Stakeholder management

Market analysis

Education

Bachelor’s degree in business, engineering, or related field

Job description

Head of Sales and Business Development – Consumer Devices, Southeast Asia (SEA)

Add expected salary to your profile for insights

• Own and deliver the full P&L for the Consumer Devices segment in SEA
• Develop and execute SEA business plan aligned with global and regional strategies
• Ensure achievement of revenue, margin, and profitability targets (KP and EP)
• Business Development:
  • Hunt and secure new business opportunities across major consumer device segments (Storage, AI Devices, Other Devices)
  • Map and validate growth areas, then convert them into tangible wins
  • Drive initiatives aligned with growth pillars to increase Henkel’s market share
  • Build strategic partnerships with leading OEMs and EMS to penetrate new accounts
  • Leverage channels and distributors to accelerate entry into emerging segments
• Build and maintain strong relationships with distributors to ensure alignment with growth objectives
• Monitor distributor performance, set aggressive KPIs, and implement corrective actions when needed
• Drive distributor capability development through training and joint business planning
• Key Account Management:
  • Own and grow key accounts by driving deeper engagement and expanding share of wallet
  • Develop and execute account-specific strategies to secure spec-in and long-term partnerships
  • Build strong relationships with senior management and decision-makers at key customers
  • Identify cross-selling and upselling opportunities within existing accounts while aggressively pursuing new business within these organizations
• Manage one direct report (with potential for future team expansion)
• Provide coaching and guidance to ensure alignment with aggressive growth objectives
• Cross-Functional Collaboration:
  • Work closely with marketing, product management, and technical teams to deliver customer-centric solutions
  • Align with global and regional stakeholders to ensure consistency in execution

What makes you a good fit

• Bachelor’s degree in business, Engineering, or related field; strong technical background preferred
• Minimum 10+ years of experience in sales and business development, with at least 5 years in a leadership or strategic role
• Strong understanding of Consumer Devices industry and SEA market dynamics
• Proven track record of aggressively driving growth, winning new business, and managing P&L for a regional segment
• Excellent negotiation, communication, and stakeholder management skills
• Ability to work in a matrix organization and lead cross-functional initiatives

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Medical Coverage for employees and eligible dependents
• Additional EPF Contribution
• Dental, Health and Eye Screening etc for employees and eligible dependents
• Discounts on company products

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID:26091649

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center:

If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.