Head of Insights & Market Intelligence

Maxis; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading converged solutions company in Kuala Lumpur is looking for a Head of Research & Insights to develop research strategies and analyze consumer data. Ideal candidates will have over 10 years in marketing research with strong communication skills. Responsibilities include managing research projects, analyzing data trends, and working closely with stakeholders to drive insights. Join a culture that values commitment and performance, while helping deliver high-quality, actionable findings to enhance customer experiences.

Qualifications

• Minimum 10 years of relevant experience in Marketing Research or consumer data functions.
• Strong written and spoken communication skills to deliver insights.
• Experience with handling complex data sets and analytics.

Responsibilities

• Design research strategy and project deliveries.
• Manage budgets and stakeholder relationships.
• Analyze data trends for actionable insights.
• Communicate findings to inspire action.

Skills

Strong communication skills

Data analysis

Project management

Stakeholder engagement

Education

Bachelor's Degree in Statistics, Mathematics, Marketing

Job description

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?

“The most interesting person in the room”

Head of Research & Insights designs, collects, connects and reveals intriguing insights that the entire Maxis organization can act on to live up to it’s customer-centric value creation goals.

What are you accountable for?

Designing the approach

Understanding the Enterprise Business, Consumer Business and other support divisions like Sales & Service, Marketing, Brand, Technology etc to form sharp, synergistic and efficient requirements built firmly on hypotheses

Co-developing insights ambitions, formulating the research strategy, building frameworks to automate where necessary, and planning project deliveries

Align stakeholders’ commitment towards mutually beneficial outcomes

The boring stuff: managing budgets, nurturing external partner relationships, powerful brief writing, familiarity with CX/ go-to-market needs/ concept tests/ brand tracking/ NPS/ quali and quanti

Managing the information

Awareness, familiarity and proficiency in dealing with various forms and formats of data to be able to organize, consume and analyze

Modernizing how data depositories are managed to enable analysis, categorizing, application and utilization by various user tiers

Fan of, and user of automation (as a technology and as a process) for the high recurrence tasks or requests

Develop invested & bespoke studies that are actionable, and which data is malleable for enrichment, expansion, or re-application when opportunity arises

The boring stuff: evangelizing the utility of info-tech, guardian of data inventory across digital and non-digital, regular reporting on brand equity and marketing campaign feedback, data integrity/ accuracy/ reliability

Willingness to dive deep, wade into murky complexity to deliver the sharpest truest revelations that separate correlations and causation.

Strong sense of the interconnect between customer behaviour and business behaviour to ensure insights are actionable

Able to take macro views to keep building insights and layering them upon one another to form long-term directions for incremental value creation over time

Ability to communicate findings to inspire action and further curiosity

Institutionalize perpetual learning after recommendations

The boring stuff: goal setting/ tracking, people management, stakeholder relationships, presentation skills, data-storytelling, being multi lingual is an advantage

What do you need to have for this role?

Minimum 10 years of relevant working experience in Marketing Research (Research agency/Client/ Consultant and etc) and/ or relevant consumer data functions

Bachelor Degree in Statistics, Mathematics, Marketing or relevant field an advantage

Strong communications skills, both written and spoken with the ability to deliver insights to stakeholders and management level

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad .