HEAD, BUSINESS GROWTH & MARKETING

KPJ Healthcare Berhad; Kuala Lumpur; On-site; MYR 70,000 - 100,000; Full time

Job summary

A healthcare organization in Kuala Lumpur is seeking a strategic communications manager to enhance its brand and reputation. The role focuses on developing communication plans, managing stakeholder engagement, and conducting market research to drive business growth. The ideal candidate has 5-10 years of experience and a degree in Business Development or related fields. This position requires strong PR skills and the ability to foster relationships with clients and healthcare professionals.

Qualifications

• Minimum 5-10 years of working experience in a related field.
• Good communication and PR skills.
• Ability to develop marketing strategies based on market analysis.

Responsibilities

• Support in developing communication and media management plans.
• Monitor content approvals for marketing communications.
• Conduct visitations to corporate clients and manage feedback.

Skills

Public Relations Skills

Networking in Healthcare

Marketing Strategy Development

Education

Degree in Business Development/Marketing/PR & Communication

Job description

Responsibilities

• Support the Regional Office Head to develop and maintain an annual strategic communications and media management plan, protecting the brand and projecting correct positioning to positively impact the Company’s reputation among all stakeholders.
• Support the Regional Office Head in all crisis response & issues management activities, working closely with all related stakeholders to ensure strategic and positive outcomes to safeguard and enhance the company’s brand, image, and reputation.
• Provide available expertise in support of HQ‑assigned and/or management approved projects, including editorial works and publications development (Annual Report, sustainability reports, launch events, etc.).
• Monitor and ensure all contents of the advertisements, promotional materials, and activities are reviewed and approved according to the brand CI, and assist in the development of marketing communications tools related to the hospital.
• Plan, facilitate and organize hospital events according to requirements, target audience and objectives, ensuring the success of the brand is met.
• Ensure the implementation of a consolidated internal and external communications and engagement plan, encompassing all aspects of the Company CSR agenda; lead a team to safeguard the corporate brand through activities aligned with global sustainability best practices and ESG guidelines.
• Define strategies for the regional hospitals in accordance and to meet the annual budget for the hospitals and Group; monitor the performance of all initiatives to achieve hospitals revenue and number of patients set by the management.
• Communicate internally and externally to ensure customers' experience is a priority.
• Derive engagement with local insurance agents and maintain good relationships with the patients and corporate clients through marketing activities including health talks, exhibitions, webinars, teleconsultations, etc.
• Conduct visitation to the corporate clients and general practitioner within 15 km radius; manage feedback from corporate clients on any hospitals’ issue and ensure timely resolution.
• Design and develop attractive promotional packages and marketing activities at the hospital level.
• Research and analyse market demographics, pricing schedules, competitor benchmarking and other relevant information to form marketing strategies; help the hospital improve the services and facilities according to market demand and needs.
• Monitor and provide critical updates to management as and when required.

Qualifications

• Minimum degree in Business Development/Marketing/PR & Communication or other working experience as relevant.
• Minimum 5‑10 years of working experience in related field.
• Good communication (i.e. PR Skills) with good networking (i.e. Healthcare Growth).
• Any additional skills relevant in contributing values for business growth & marketing an added advantage.