Growth-Driven General Manager - Marketing & Digital

Trades Workforce Solutions; Malaysia; On-site; MYR 150,000 - 200,000; Full time

Job summary

A multi-brand food and beverage group in Malaysia is seeking a General Manager of Marketing, Digital and Growth. This role involves leading strategic initiatives to drive revenue across all brands, owning the customer journey, and ensuring the alignment of marketing functions. Candidates must have over 12 years in marketing leadership roles within consumer-focused industries. Competitive salary and benefits are offered in a fast-paced environment.

Qualifications

• 12+ years in marketing leadership within consumer-facing sectors.
• Proven track record of revenue and transaction growth.
• Experience in managing customer and sales funnels at scale.

Responsibilities

• Lead strategic marketing initiatives to drive growth and demand.
• Own the full customer journey from awareness to loyalty.
• Plan, execute, and optimise marketing campaigns.

Skills

Commercial acumen

Strategic thinking

Analytical skills

Stakeholder management

Team leadership

Education

Bachelor’s degree in Marketing or Business

Job description

A multi-brand food and beverage group in Malaysia is seeking a General Manager of Marketing, Digital and Growth. This role involves leading strategic initiatives to drive revenue across all brands, owning the customer journey, and ensuring the alignment of marketing functions. Candidates must have over 12 years in marketing leadership roles within consumer-focused industries. Competitive salary and benefits are offered in a fast-paced environment.