Google Ads Specialist

Pertubuhan Peduli Insan Malaysia PPIM; Selangor; On-site; MYR 50,000 - 70,000; Full time

Job summary

A nonprofit organization in Malaysia is seeking a Google Ads Specialist to lead impactful digital advertising initiatives. You will plan, execute, and optimize Google Ads campaigns to drive visibility, conversions, and fundraising impact. The ideal candidate has a degree in a relevant field, over 3 years of experience in Google Ads management, and strong analytical skills. Join us to enhance our mission of creating meaningful social impact through digital advocacy and strategic campaigns.

Benefits

Flexible work culture

Opportunities for professional growth

Involvement in humanitarian campaigns

Qualifications

• At least 3 years of experience in Google Ads management or digital advertising.
• Strong proficiency in Google Ads and Meta Ads.
• Solid understanding of SEO, SEM, analytics tools, conversion tracking.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns across various platforms.
• Conduct keyword research and monitor daily performance to improve ROI.
• Provide clear reports and actionable insights from campaign data analysis.

Skills

Google Ads Expertise

Analytical Skills

A/B Testing

Audience Targeting

Communication Skills

Education

Diploma or Bachelor’s Degree in Marketing, Digital Marketing, Media, or a related field

Tools

Google Analytics

Tag Manager

Meta Ads

Job description

The Google Ads Specialist is responsible for planning, executing and optimizing Google Search, Display, Video and Performance Max campaigns to drive visibility, conversions, and fundraising impact, while supporting key digital marketing efforts such as SEO/SEM alignment, analytics, and campaign reporting. The role requires strong analytical skills hands‑on ad management, and collaboration with content and creative teams to ensure effective messaging and brand consistency in support of Peduli Insan’s humanitarian goals.

What you’ll be doing

Plan, execute, and optimize Google Ads campaigns across Search, Display, YouTube, and Performance Max to achieve fundraising and conversion goals.

Conduct keyword research, audience targeting, A/B testing, and monitor daily performance to improve ROI and campaign effectiveness.

Track and analyze campaign data using Google Analytics, Tag Manager, and conversion tracking, providing clear reports and actionable insights.

Collaborate with content and creative teams to align ad messaging, landing pages, and campaign materials for relevance and consistency.

Support broader digital marketing tasks such as SEO/SEM alignment and managing Meta Ads when required.

Stay updated on Google Ads policies, platform updates, and digital trends relevant to nonprofit advertising and performance marketing.

What we’re looking for

Diploma or Bachelor’s Degree in Marketing, Digital Marketing, Media, or a related field.

At least 3 years of experience in Google Ads management or digital advertising.

Strong proficiency in Google Ads and Meta Ads (certifications are an added advantage).

Solid understanding of SEO, SEM, analytics tools, conversion tracking, and reporting.

Experience with TikTok Ads, X Ads, or Bing Ads is a plus.

Strong analytical mindset, creative problem‑solving, and communication skills.

What we offer

A supportive and purpose‑driven work environment where you’ll lead impactful digital advertising initiatives, driving visibility and fundraising through strategic Google Ads campaigns. Enjoy opportunities for professional growth, skill enhancement, flexible work culture, and involvement in both local and international humanitarian campaigns.

About us

Pertubuhan Peduli Insan Malaysia is a non‑profit organisation dedicated to improving the welfare and well‑being of individuals and communities in need, both locally and globally. We are committed to creating meaningful social impact through digital advocacy, strategic campaigns, and humanitarian outreach. Our team consists of passionate professionals who share a common goal using digital platforms to help change lives.

If you’re passionate about using your Google Ads expertise to drive awareness, engagement, and real humanitarian impact, we invite you to apply and be part of our mission.