Global Influencer Partnerships Manager

Primeworq; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur is seeking an experienced professional to drive international influencer and creator partnership strategies. Responsibilities include planning partnership initiatives, evaluating creators, and leading campaign discussions. Ideal candidates should have over 3 years of experience in influencer marketing, a strong background with social platforms like TikTok and Instagram, and the ability to manage multiple projects in a fast-paced environment. Fluency in English is essential and a Bachelor's degree is required.

Qualifications

• 3+ years of experience in influencer partnerships or related roles.
• Strong familiarity with platforms like TikTok, YouTube, Instagram.
• Experience evaluating campaign results and using data for decisions.

Responsibilities

• Plan and drive international influencer and creator partnership strategies.
• Identify, evaluate, and manage global creators and agencies.
• Lead partnership discussions and oversee campaign delivery.
• Monitor performance metrics to improve campaign effectiveness.

Skills

Experience in influencer partnerships

Strong familiarity with global social platforms

Ability to lead commercial discussions

Analytical skills for campaign optimization

Strong command of English

Education

Bachelor's degree or above

Job description

Plan and drive international influencer and creator partnership strategies with clear performance goals

Identify, evaluate, and manage global creators, influencer agencies, and content networks, building a sustainable partner pipeline

Lead partnership discussions including collaboration structure, commercial terms, and campaign execution planning

Oversee campaign delivery from launch to completion, ensuring timelines, quality, and results are met

Monitor and analyse performance metrics such as reach, engagement, traffic, and conversion to improve campaign effectiveness

Collaborate closely with internal teams to align partnership initiatives with product launches and business objectives

Track platform trends, content formats, and ecosystem changes across major global social platforms

Bachelor’s degree or above

3+ years of experience in influencer partnerships, creator marketing, digital partnerships, or related commercial roles

Strong familiarity with global social platforms (e.g. TikTok, YouTube, Instagram, Twitter/X) and their creator ecosystems

Comfortable leading commercial discussions and negotiations with partners and agencies

Experience evaluating campaign results and using data to guide optimisation decisions

Interest in technology-driven products, especially AI, social platforms, or digital entertainment

Strong command of English for professional communication and documentation

Able to work independently, manage multiple initiatives in parallel, and thrive in a fast-paced environment

What You’ll Be Responsible For:

• Plan and drive international influencer and creator partnership strategies with clear performance goals
• Identify, evaluate, and manage global creators, influencer agencies, and content networks, building a sustainable partner pipeline
• Lead partnership discussions including collaboration structure, commercial terms, and campaign execution planning
• Oversee campaign delivery from launch to completion, ensuring timelines, quality, and results are met
• Monitor and analyse performance metrics such as reach, engagement, traffic, and conversion to improve campaign effectiveness
• Collaborate closely with internal teams to align partnership initiatives with product launches and business objectives
• Track platform trends, content formats, and ecosystem changes across major global social platforms

What We’re Looking For:

• Bachelor’s degree or above
• 3+ years of experience in influencer partnerships, creator marketing, digital partnerships, or related commercial roles
• Strong familiarity with global social platforms (e.g. TikTok, YouTube, Instagram, Twitter/X) and their creator ecosystems
• Comfortable leading commercial discussions and negotiations with partners and agencies
• Experience evaluating campaign results and using data to guide optimisation decisions
• Interest in technology-driven products, especially AI, social platforms, or digital entertainment
• Strong command of English for professional communication and documentation
• Able to work independently, manage multiple initiatives in parallel, and thrive in a fast-paced environment

Added Advantage:

• Background in internet, technology, or digital product companies
• Experience working with creator agencies or influencer networks
• Exposure to regional or global markets
• Existing creator, agency, or partnership resources

What's Next?

You can expect a screening call after submitting your application.

Due to the volume of applications, only shortlisted candidates will be contacted.