General Manager, Marketing and Sales

Bellworth Developments Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading property development company in Kuala Lumpur is seeking a Marketing Manager to oversee new product development and marketing strategies for real estate projects. The role requires at least 10-15 years of experience in the property industry, including significant managerial experience. Key responsibilities include conducting market research, devising pricing strategies, and planning promotional campaigns. Candidates should possess a relevant degree and have strong communication and leadership skills.

Qualifications

• 10-15 years of experience in the property industry with at least 5-10 years in management.
• Hands-on experience in marketing and sales of residential and commercial properties.

Responsibilities

• Participate in new product development and liaise with consultants.
• Conduct market research and competitor analysis.
• Plan and execute advertising campaigns.

Skills

Marketing expertise

Communication skills

Leadership qualities

Market research

Competitor analysis

Education

Degree in Marketing/Business Studies/Real Estate Management/Property Management

Job description

Responsibilities

• Participate in new product development; e.g. liaise with consultants and architects on the designs of the future products to be launched.
• Conduct comprehensive competitors study for all projects before official launch and give briefing and presentation on the finding to the management.
• Conduct market research and compiling database on property sector, demographic, economic & other related property news.
• Conduct feasibility studies and competitor’s analysis prior to sales launch.
• Formulation and conducting pricing strategies.
• Planning & implementation of marketing strategy, program and activities prior to official launch.
• Planning and execution of advertising & promotional campaign with Advertising Agency.
• Liaise with panel bankers on the end-financing packages.
• Liaise with panel lawyers on the preparation of SPA, DMC and other related documentation.
• In-depth knowledge in dealing with Ministry of Housing and the application of Developer License and Advertising Permit.
• Spearhead all the corporate branding exercise with PR company.
• Proposed budget for branding exercise and roll up programme with PR Company for the whole year plan.
• Spearhead the newsletter development and to distribute to all purchasers.
• Plan on the marketing budgets and propose to management.
• Perform any duties assigned by superiors from time to time.

Requirements

• Candidate must possess at least a Degree in Marketing/Business Studies/Real Estate Management/Property Management or equivalent.
• At least 10-15 year(s) of working experience in property industry with minimum 5-10 years managerial experience is required for this position.
• Hands on experience in marketing & sales of residential & rental of commercial properties.
• Good PR and communication skill.
• Proven track record in property industry especially high-end developments.
• Possess excellent leadership quality.