General Manager (Fashion Retail)

Randstad; Kuala Lumpur; On-site; MYR 120,000 - 150,000; Full time

Job summary

A prominent international retail company is seeking a General Manager (Retail Fashion) in Kuala Lumpur, Malaysia, to drive operations and establish a strong local presence. The ideal candidate will have 10-15 years of retail management experience, including 5 years in a senior role, and will need a strong entrepreneurial mindset. Responsibilities include executing strategic brand initiatives and leading a high-performance team, emphasizing customer engagement and brand loyalty.

Qualifications

• 10-15 years of experience in retail management, preferably in fashion or lifestyle sectors.
• Experience in leading teams and delivering P&L results.
• Strong entrepreneurial mindset with a track record in fast-paced environments.

Responsibilities

• Develop and execute strategies for brand positioning and market expansion.
• Build and lead a high-performance local retail team.
• Take full ownership of P&L for Malaysia.

Skills

Retail management

Business acumen

Leadership

Customer engagement

Education

Bachelor's Degree

Job description

Randstad is proud to be partnering with a well-recognized international retail & lifestyle brand with a strong presence across Asia. To lead this expansion, we are looking for a highly driven and strategic General Manager (Retail Fashion) to spearhead operations, build a strong local team, and establish the brand’s presence nationwide.

• Exciting opportunity to spearhead the brand’s growth and strategic direction

Key Responsibilities

• Develop and execute strategies to position the brand, expand retail footprint, and drive customer engagement.
• Build, lead, and inspire the Malaysia team across retail, operations, marketing, and support functions.
• Foster a high-performance culture that reflects and upholds the brand’s global values.
• Take full ownership of the P&L for Malaysia, driving revenue growth, profitability, and operational excellence.
• Partner closely with regional and global HQ to ensure alignment with the overall brand vision and strategies.
• Establish and maintain strong relationships with landlords, business partners, and other key stakeholders.
• Champion customer experience initiatives to strengthen brand loyalty and market presence.

Requirements

• 10–15 years of experience in retail management (fashion, lifestyle, or consumer brands), with at least 5 years in a senior leadership role.
• Proven exposure to market entry, expansion, or scaling businesses in Malaysia or Southeast Asia (preferred).
• Strong business acumen with demonstrated success in managing P&L and multi-functional teams.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, start‑up‑like environment, while backed by a global brand.

Education

Bachelor Degree