General Manager, Brand & Marketing Division

Reeracoen Recruitment; Shah Alam; On-site; MYR 120,000 - 180,000; Full time

Job summary

A top recruitment agency in Malaysia is seeking a General Manager for the Brand & Marketing Division. This role involves providing strategic leadership, overseeing marketing roadmaps, and executing integrated campaigns. Candidates should have extensive experience in digital marketing and brand management, along with strong team-building skills. The position also requires budget management and a data-driven approach to optimize marketing efforts. This dynamic leadership role is critical in enhancing the long-term brand value of the company.

Qualifications

• Proven experience in brand strategy and marketing leadership.
• Strong understanding of digital marketing and media strategies.
• Experience in market research and analysis.

Responsibilities

• Lead strategic brand initiatives and define corporate brand value.
• Execute integrated marketing communication campaigns.
• Manage digital transformation and performance marketing efforts.
• Foster a high-performance team culture.

Skills

Strategic leadership

Data analysis

Digital marketing

Budget management

Team building

Education

Bachelor's degree in Marketing or related field

Tools

SEM and SEO tools

Marketing automation software

Job description

General Manager, Brand & Marketing Division

Reeracoen Recruitment – Shah Alam, Selangor

Purpose of Position

To provide strategic leadership and vision for the newly established Brand & Marketing Division. The General Manager will be overseeing the formulation and execution of annual brand and marketing roadmaps and driving a comprehensive communication strategy that bridges traditional media (ATL/BTL) with performance‑driven digital marketing, and taking responsibility for lead generation (awareness → interest → lead acquisition). To be part of the management team and key leader that will define and enhance the long‑term brand value of the company in Malaysia.

Responsibilities

• Strategic Brand Leadership & Planning (30%)
  • Brand Definition & Maintenance: Lead the task force team in defining, maintaining, and managing the corporate brand value. Ensure consistency of the Mitsubishi Motors identity across all touchpoints.
  • Strategic Formulation: Develop and oversee mid‑to‑long‑term marketing strategies and annual business plans that align with global directives and local sales targets.
  • Market Intelligence (MI): Direct comprehensive market research and environmental analysis (PEST, competitor analysis) to identify emerging trends and opportunities in the automotive sector.
  • Effectiveness Analysis: Establish frameworks for analysing promotion effectiveness to ensure optimal ROI on marketing spend and collaborate with sales team to strengthen funnel analysis capability. (Brand Awareness → Engagement → Conversion → Quality Leads)
• Marketing Communications & Campaign Execution (25%)
  • Integrated Communications: Oversee the "Marketing Communications Department" in the execution of 360‑degree campaigns involving ATL (TV, OOH, newspaper), BTL (events, auto shows, in‑store POP), and digital advertising (SEM, SEO, social media).
  • Digital Ecosystem Ownership: Take ownership of the official website, landing pages, and overall web management to ensure a seamless user experience.
  • Media Management: Strategise and oversee media buying and creative production management to ensure cost‑efficiency and high‑quality creative output.
  • Lead Generation: Own the process from awareness and interest to MQLs (marketing qualified leads) acquisition, and optimise lead handover process to the sales division.
• Digital Transformation & Performance Marketing (25%)
  • Data‑Driven Management and Optimisation: Champion a culture of data analysis, utilising customer behaviour data and improving funnel performance. Set and monitor KPIs (brand awareness, NPS, lead volume, CPL, ROI).
  • Search & Performance: Guide strategies for SEM (search engine marketing), SEO (search engine optimisation), and performance‑based advertising across platforms (Google, Meta, TikTok).
• Organisational Leadership (20%)
  • Team Building: Recruit, mentor and lead the division, fostering a collaborative and high‑performance culture.
  • Budget Management: Plan and manage the overall division budget, allocating resources effectively between branding, digital and events.
  • Develop and mentor high‑potential leaders to build a strong succession pipeline.