General Manager

REVEILLON GROUP SDN. BHD.; Kuala Lumpur; On-site; MYR 300,000 - 400,000; Full time

Job summary

A prominent coffee chain company in Kuala Lumpur seeks a General Manager to lead multi-outlet expansion. The ideal candidate will have 7-10 years of experience in the F&B sector, focusing on coffee chains, with a strong commercial mindset and hands-on execution capability. Responsibilities include P&L ownership, operational leadership, and ensuring a consistent customer experience. Offering RM10,000 – RM20,000 monthly, with performance incentives tied to expansion and profitability.

Qualifications

• 7-10+ years in F&B, with experience in coffee chains or QSR.
• Proven track record in outlet expansion and scaling.
• Strong understanding of cost structures and SOP systems.

Responsibilities

• Own P&L for all outlets and drive revenue growth.
• Lead operations and enforce brand standards.
• Oversee new outlet expansion from feasibility to launch.

Skills

F&B industry experience

Commercial mindset

Leadership

Operational execution

Job description

Position: General Manager – Coffee Chain (Multi-Outlet Expansion)

Mandate of the Role (Read This Carefully)

This is a growth‑critical leadership role. The General Manager will own the commercial and operational scaling of a coffee chain business, with direct accountability for multi‑outlet performance, expansion execution, and P&L results. This role is not suitable for candidates whose experience is limited to single‑outlet management or maintenance‑only roles.

Core Accountability Areas

1. Full Business & P&L Ownership

   Own end‑to‑end P&L across all outlets. Drive revenue growth, margin improvement, and cost discipline. Translate business targets into operational execution.

2. Multi‑Outlet Operations Leadership

   Lead and standardise operations across all outlets. Enforce SOPs, service consistency, food safety, and brand standards. Optimise manpower structure, productivity, and scheduling.

3. Expansion Execution (Non‑Negotiable)

   Lead new outlet expansion from feasibility to launch. Landlord negotiations & setup coordination. Opening execution and post‑opening stabilisation. Demonstrate proven experience opening and scaling multiple outlets. Ensure new outlets achieve breakeven and performance targets within planned timelines. Build and lead Outlet Managers and Area Managers. Implement clear KPIs, performance reviews, and accountability systems. Develop internal leaders to support scale.

4. Brand & Customer Experience Control

   Ensure consistent customer experience across locations. Use customer feedback and data to drive service improvements. Partner with marketing on campaigns and product launches.

5. Reporting & Stakeholder Management

   Provide structured performance reports to Directors. Flag risks early and propose data‑driven solutions. Act as the key operator between strategy and execution.

Candidate Profile (Strict Criteria)

Mandatory

• 7–10+ years in F&B, preferably coffee chains, QSR, or branded concepts.
• Direct experience in outlet expansion (opened and scaled new stores).
• Strong commercial mindset with hands‑on execution capability.

Preferred

• Experience scaling from small chain to mid‑size chain.
• Exposure to Malaysia‑wide or regional expansion.
• Strong understanding of cost structures, SOP systems, and manpower models.

Compensation

RM10,000 – RM20,000 per month, commensurate with experience. Performance incentives tied to expansion and profitability (if applicable).

Key Application Questions

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a general manager?
• How many years' experience do you have as a manager / team lead?
• How many years' experience do you have with forecasting for businesses?
• Which of the following languages are you fluent in?
• How many years' experience do you have as a Retail Operations Team Leader?