Funnel Specialist

Property Lim Brothers Media; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading media company in Kuala Lumpur is looking for a skilled Marketing Specialist to manage ad performance across various platforms including Facebook, Instagram, and Google. The role involves developing targeted ad strategies, optimizing landing pages, and implementing SEO best practices to improve visibility and conversions. The ideal candidate will have strong analytical skills with experience in data analytics tools. This position offers a collaborative environment focused on driving results through continuous optimization and innovative marketing strategies.

Benefits

Flexible working hours

Healthcare benefits

Professional development opportunities

Qualifications

• Strong analytical skills to assess ad performance and funnel metrics.
• Experience with SEO tasks including keyword research and technical SEO.
• Proficient in using data analytics tools for campaign performance.

Responsibilities

• Assess ad performance across various platforms including FB and Google.
• Develop and implement SEO strategies for site visibility.
• Optimize landing pages for conversions and user experience.

Skills

Performance Analysis

SEO Optimization

Data Analytics

Ad Campaign Management

Lead Generation

Content Creation

Automations

Customer Journey Mapping

Tools

Google Analytics

Google Tag Manager

SEMrush

Google Data Studio

HubSpot

Job description

Responsibilities

• Performance Reviews : Regularly assess ad performance across FB, IG, YouTube, and Google.
• Metrics Reporting : Track and compare key metrics (CTR, ROAS, conversion rates) across platforms.
• Strategy Development : Define audience segments, create platform-specific strategies, and manage budgets.
• Ad Creation & Setup : Craft ad copy and visuals, optimize landing pages, and set up targeted ad campaigns.
• Monitoring & Optimization : Continuously monitor and adjust live ads, conduct A/B tests, and refine strategies based on performance.
• Feedback Integration : Incorporate leadership feedback following report submissions.
• Evergreen Funnel : Create new funnels for previously recorded webinars to be used in evergreen campaigns.
• Individual Webinar Funnels : Develop unique funnels for each scheduled webinar and regularly review and update them based on performance data.

3. Lead Generation Funnel Development

• Identify and implement new strategies for generating leads and nurturing prospects.
• Develop and optimize lead funnels, ensuring a seamless user journey from awareness to conversion.
• Collaborate with marketing teams to create content and campaigns that attract, engage, and convert leads.
• Continuously monitor funnel performance and adjust tactics based on data insights to improve conversion rates.

4. SEO Responsibilities

• Keyword Research : Regularly identify and analyze high-impact keywords.
• On-Page SEO : Optimize meta tags, content, and internal linking for search visibility.
• Technical SEO : Perform site audits, fix broken links, and ensure proper site structure.
• Local SEO : Manage Google My Business, ensuring NAP consistency and gathering reviews.
• Performance Monitoring : Track SEO metrics and adjust strategies as needed.

5. Data Analytics & Improvement

• Analyze ads, conversion, social media, and Google Analytics data to identify trends and areas for improvement.
• Utilize tools like Google Tag Manager, SEMrush, and others to enhance data collection and tracking.
• Continuously refine data strategies to improve campaign performance and decision-making.
• Provide actionable insights from data to optimize ad targeting, user experience, and conversion rates.

6. Landing Page Development & Optimization

• Conversion Optimization : Design and develop landing pages with a focus on maximizing conversions. Implement best practices for layout, copy, and calls-to-action (CTAs).
• User Experience Enhancement : Ensure landing pages offer a seamless user experience with fast loading times, intuitive navigation, and mobile responsiveness. Use tools like Microsoft Clarity.
• Continuous Improvement : Regularly review and update landing pages. Adapt content and design for new products/services. Refine copy for sellers and buyers.
• Analytics Integration : Implement tracking tools (e.g. Google Analytics, Hotjar) to monitor performance and gather insights.

7. Automations & AI Integration

• Develop and implement automated systems to streamline processes across all business areas.
• Leverage AI tools for predictive analytics, customer segmentation, and personalized marketing strategies.
• Automate data collection, reporting, and performance monitoring to enhance efficiency.
• Explore and implement AI-driven solutions to optimize workflows, improve decision-making, and reduce manual tasks.
• Collaborate with marketing, sales, and content teams to identify opportunities for performance improvements.
• Support ad-hoc and ongoing campaigns with insights, data, and assistance in areas such as landing page optimization, ad copy, and targeting strategies.
• Align strategies and ensure consistent messaging across all platforms and campaigns.
• Provide input on how SEO, paid ads, and content marketing can complement each other.

9. Customer Journey Mapping

• Develop and visualize customer journey maps to understand touchpoints, pain points, and opportunities for engagement.
• Utilize tools such as HubSpot, Salesforce, or mapping software to create detailed maps and track interactions.
• Analyze journey maps to optimize strategies and improve customer experiences.

10. Content Publishing Collaboration

• Publishing Strategy : Work with reporting manager/CEO/VPO to develop and execute daily content publishing strategies.
• Content Distribution : Ensure daily content is published on YouTube, Instagram, Facebook, etc.
• Performance Tracking : Track and analyze content performance and reach. Adjust strategies to enhance engagement.

11. Reporting

• Reporting Development : Create and maintain clear, concise reports on ad and website performance using automated tools.
• Automated Reporting Tools : Use Google Data Studio, Tableau, or built-in ad platform tools (e.g., Facebook Ads Manager).
• Performance Insights : Provide actionable insights to understand ad effectiveness, website traffic, and user behavior.
• Regular Updates : Generate and review weekly/monthly reports to track progress, spot trends, and adjust strategies.