FRESH FOOD EXECUTIVE

Mynews; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A prominent retail brand in Kuala Lumpur seeks a skilled category manager with 4–5 years of experience in Bakery category management. You will strategize and implement action plans to drive revenue and manage product offerings. The role requires a creative mindset for product innovation and strong analytical skills for market research and promotion planning. Join us to contribute to exciting growth and brand expansion in a fast-paced environment.

Qualifications

• Minimum 4–5 years of experience in Bakery category management.
• Ability to work independently on promotion planning.
• Strong problem-solving capabilities.

Responsibilities

• Strategize and implement short- and long-term revenue plans.
• Develop and activate product strategies and promotions.
• Conduct market research and competitive analysis.

Skills

Creative thinking

Problem-solving

Promotion planning

Communication skills

Job description

Duties & Responsibilities

• To strategize the 360 Implementation that encompasses full PDCA cycle of accountability; Plan, Develop, Control and Action to ensure the achievement of short- and long-term Revenue and Gross Profit Target for the portfolio.
• To drive a successful, profitable, and sustainable Innovation strategies that befit the MARU brand positioning.
• To develop and activate effectively and efficiently 6 PS; Products, Promotions, Place, Price, People (Handling, Storage & Display Planogram) and Positioning for the offerings.
• To continuously sharpen strategies with consistent scanning of the competitive eco system; Customer, Channel, Competitor, Cost and Category/Portfolio Trend.
• To develop strong relationship with parties that delivers win-win collaboration.
• To strategically collaborate with peers in Fresh Food and Brand Marketing to build strong sustainable Transaction Count and Ticket Size.
• To secure back income from Suppliers through Supply Agreement/TTA and put in place clauses to protect the interest of the business.
• To contribute towards the preparation of Annual Budget in conjunction with the superior.

Operations

• To develop the innovation and plan the sales vs target, recovery of sales on any shortfalls and mitigation plan.
• To conduct range reviews and undertake continuous improvement of the product offering through effective range analysis.
• To develop 3 months rolling forecast, in conjunction with Marketing Thematic Plan.
• To keep abreast of the current market trends, customer requirements and competitor activities to identify market opportunities.
• To create new item code for every NPD and maintain the necessary master file and system updates for items, including combo & promotion setting. To evaluate promo mechanism and create effective promotions with effective ROI on promotions, where applicable.
• To track promo performance on a timely basis and quantify the contribution of NPD to overall Category Sales.
• To visit stores consistently and perform market research on market trends and competitor analysis.
• To create effective relationships with outlet staff through regular touch points.
• To ensure Maru brand image are upheld through every planning and execution.
• Support brand expansion plans.
• Any other ad hoc tasks assigned by Superior or Management.

People

• To be a strong team player.

Job Requirements

• Min 4 - 5 years of working experience in Bakery category management.
• A creative mind to innovate and drive new products and platforms within product categories to help drive the business growth.
• Promotion planning capability highly desirable and must be able to work independently.
• Strong problem-solving capability.

Good to have

• Good communication skills, both written and verbal.
• Result oriented, able to work at a fast pace, multi-task and tight deadlines environment.