Experienced Associate - Strategic Marketing

PwC; Kuala Lumpur; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading professional services firm is seeking a highly motivated Strategic Marketing Associate in Kuala Lumpur. This dynamic role involves conducting market research, supporting content creation across communication channels, and executing marketing events. Ideal candidates will have strong analytical skills and 1-2 years of relevant experience or strong internships. You'll gain experience by contributing to multidisciplinary marketing initiatives while collaborating with senior team members and enhancing global marketing perspective.

Qualifications

• 1-2 years of relevant experience in research, marketing, or communications.
• Strong analytical and quantitative skills.
• Demonstrable marketing experience through projects or internships.

Responsibilities

• Conduct market analysis and prepare insights.
• Support content creation across various channels.
• Assist in planning and executing marketing events.

Skills

Research

Market Insights

Content Creation

Strong Communication

Attention to Detail

Education

Bachelor’s degree in Economics, Finance, Business or Marketing

Job description

Experienced Associate - Strategic Marketing

Line of Service: Internal Firm Services

Industry/Sector: Not Applicable

Specialism: IFS - Clients & Markets

Management Level: Associate

Job Description & Summary

We are seeking a highly motivated and curious Strategic Marketing Associate to join our dynamic Strategic Marketing team. This is a foundational, fast‑paced generalist role designed for a professional eager to build a comprehensive career in marketing. You will work closely with senior team members to support initiatives across the full spectrum of marketing—from brand, event management, communications and public relations to market insights, content creation and marketing strategy.

If you have a "hungry to learn" attitude and a desire to be a versatile marketer, this role offers unparalleled exposure and the chance to contribute meaningfully across the firm's strategic priorities.

What you’ll do

We value an associate who can jump in and contribute to various initiatives. Your responsibilities will be bucketed across three core pillars:

1. Research & Market Insights

• Conduct analysis and prepare briefing decks on market/economic/policy trends & updates

• Support the continuous updating of our intelligence hub, focusing on market and competitor insights

2. Brand, content creation and communications

• Support content creation for a variety of channels, including internal and external communications, podcasts, emails, presentations, blogs, web landing pages, and thought leadership

• Implement and uphold the firm's brand guidelines across all marketing and communications collateral for our lines of service

• Assist in preparing and presenting communications for executive leadership

3. Events and cross‑functional project support

• Support the planning, logistics, and execution of internal and external marketing events and innovation projects.

• Act as a key liaison, working closely with various departments to align marketing efforts and drive strategic initiatives

What you'll gain:

This role is specifically designed to accelerate your growth and build a strong foundation for your future marketing career:

• Experience working in a multidisciplinary team, delivering best‑in‑class, multi‑channel go‑to‑market initiatives. You'll collaborate alongside senior marketers and colleagues from other countries and international offices, expanding your network and global marketing perspective.

• Opportunity to use and gain experience using various AI‑driven tools to accelerate market research, scale content creation efficiently, and streamline workflows.

• A unique opportunity to further shape and fine‑tune the kind of marketing you eventually choose to specialise in within the team, building on your broad initial experience.

Candidate attributes and mindset

We are looking for an individual who embodies the characteristics necessary for success in a generalist marketing role:

• An agile and highly curious self‑starter, eager to absorb new information and pivot between different functional areas (research, content, events). This includes the willingness and aptitude to learn and utilise specialised financial and economic intelligence platforms for market research and data analysis.

• Strong written and verbal communication skills, with a keen ability to articulate complex analytical insights into clear, compelling, and actionable content.

• Eagle‑eyed attention to detail, a proven ability to manage time effectively across multiple projects whilst ensuring the accuracy of data and quality of deliverables.

• 1 - 2 years of relevant experience in research, marketing, communications, or a related business field. Recent graduates with strong internship experience are strongly encouraged to apply.

• Bachelor’s degree in a field requiring strong analytical and quantitative comfort, such as Economics, Finance, Business, Marketing, or a related field.

• Demonstrable experience of marketing evidenced through relevant academic projects or work experience (e.g., via internships, or through self‑led initiatives like designing and managing your own social/content channel).

Education (if blank, degree and/or field of study not specified)

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Active Listening, Bid Proposals, Communication, Content Editing, Creative Design, Customer Value Proposition (CVP), Data-Driven Insights, Data Storytelling, Emotional Regulation, Empathy, Employee Value Proposition, Inclusion, Intellectual Curiosity, National Sales Training, Negotiation Coaching, Negotiation Styles, Optimism, Pricing Strategy, Proposal Management, Proposal Support, Proposal Writing, Sales Consulting, Sales Enablement {+ 5 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

Yes

Government Clearance Required?

No

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