Senior Executive / Marketing Specialist

AYER Holdings; Puchong; On-site; MYR 30,000 - 45,000; Full time

Job summary

A property development company in Malaysia is seeking an Executive/Senior Executive, Marketing Specialist to assist in planning and executing marketing strategies for property launches. The ideal candidate will support various marketing campaigns, coordinate events, and conduct market research. Applicants should have relevant experience or education in marketing. Strong communication skills and the ability to analyze digital ad performance are essential for this role. Work in a fast-paced environment with multiple deadlines.

Qualifications

• 1 year of experience in property, agency, or relevant fields. Fresh grads with keen property interest may apply.
• Hands-on experience in Ads Manager, Google Ads, Google Analytics, Facebook Ads, Instagram Ads.
• Ability to meet deadlines and problem-solve with attention to detail.

Responsibilities

• Assist in planning and executing marketing strategies for property launches.
• Coordinate production of marketing collateral.
• Conduct basic market research on property trends.

Skills

Marketing strategy planning

Digital marketing

Event coordination

Market research

Communication skills

Problem-solving

Education

Diploma/Bachelor's Degree in Advertising, Marketing, Media, Communications, Business Admin

Tools

Ads Manager

Google Ads

Google Analytics

Facebook Ads

Instagram Ads

Job description

Executive / Senior Executive, Marketing Specialist

A. Marketing Campaigns & Project Branding

• Assist in planning and executing marketing strategies for property launches, campaigns, and promotional activities.
• Coordinate production of marketing collateral (brochures, banners, signage, video, scale models, etc).
• Ensure all branding materials comply with corporate identity and project branding guidelines.
• Work with creative agencies, designers, and vendors to develop marketing content and visuals.
• Assist with digital marketing activities including social media content, website updates, SEO/SEM coordination, and analytics reporting.
• Monitor online enquiries, comments, and brand mentions on social media and property portals.
• Upload and maintain project listings on portals such as PropertyGuru, EdgeProp, iProperty, etc.

C. Events, Launches & Sales Gallery Support

• Coordinate marketing events such as project launches, preview events, media briefings, sales events, and community engagement activities.
• Support setup, logistics, and on-ground execution of events at the Sales Gallery or off-site venues.
• Manage suppliers, event agencies, and promotional vendors to ensure smooth execution and cost efficiency.

D. Market Research & Competitor Monitoring

• Conduct basic market research on property trends, customer preferences, and competitor activities.
• Track competitor pricing, promotions, launches, and marketing strategies.
• Provide weekly/monthly reports to support project planning and marketing decisions.
• Support the Sales team by ensuring accurate and timely handling of incoming leads from campaigns, portals, and walk-ins.
• Prepare lead reports and performance tracking for management review.
• Assist in CRM updates and monitoring of lead conversion progress.

F. Administrative & Coordination Duties

• Assist in preparing marketing budgets, campaign summaries, and management reports.
• Coordinate with internal departments such as Sales, Project Development, Customer Experience, and Corporate Communications.
• Handle documentation, including Purchase Orders, quotations, invoices, and vendor agreements.

Requirement

1 year of experience in property, agency, or relevant fields. Fresh Grad with keen property interest may also apply.

Diploma/ Bachelor's Degree in Advertising, Marketing, Media, Communications, Business Admin or related field.

Hands‑on experience in Ads Manager, Google Ads, Google Analytics, Facebook Ads, Instagram Ads.

Skilled in writing engaging ad copy and analyzing campaign performance for data‑driven decisions.

Strong communication skills to collaborate across functions.

Ability to meet deadlines, multi‑task, and problem‑solve with attention to detail.

Comfortable working under pressure in a fast‑paced environment.