Senior Executive, Corporate Marketing

Tropicana Corporation Berhad; Petaling Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading property and investment firm in Malaysia is seeking a Marketing Communications Executive to support the execution of marketing strategies and campaigns. Candidates should have at least 2 years of experience in marketing or corporate communications, and be proficient in English and Bahasa Malaysia. The role includes facilitating campaigns, monitoring budgets, and coordinating events to enhance brand visibility. Strong communication skills and familiarity with analytics tools are essential for success in this dynamic environment.

Qualifications

• Minimum 2 years of working experience in marketing, event management, or corporate communications.
• Proficient in English and Bahasa Malaysia.

Responsibilities

• Support in the conceptualization and execution of communication strategy and campaigns.
• Facilitate and execute communication strategy for campaigns or projects.
• Monitor budget and return of investment (ROI) for all campaigns.
• Assist and support communications with external vendors for quality marketing materials.
• Collaboration with cross-functional teams for marketing initiatives.
• Facilitate conceptualization and execution of events and roadshows.
• Collaborate on brand and property award submissions.
• Create captivating content across various platforms.

Skills

Strong communication and writing skills

Familiarity with analytics tools

Ability to coordinate and execute marketing campaigns

Strong verbal and written communication skills

Capacity to manage multiple tasks

Aptitude for analyzing data and metrics

Adaptability and customer-centricity

Proactive and able to work independently

Robust understanding of branding

Education

Diploma or bachelor’s degree in marketing or equivalent

Job description

1. Marketing Communications, Public Relations and Media

• Support in the conceptualization and execution of communication strategy and campaigns by ensuring consistent branding and messaging across both online and offline marketing channels, materials and platforms in accordance with KPIs.
• Facilitate and execute communication strategy of campaigns or projects by executing compelling marketing collaterals including print, radio, digital, social and out of home (OOH) advertisements.
• Monitor budget and return of investment (ROI) of all campaigns.
• Coordinate, assist and execute marketing budgets and ensure cost-effective execution of campaigns.
• Assist and support communications to external vendors and agencies to deliver quality marketing materials on time.

3. Brand Campaigns and Initiatives

• Facilitate in the conceptualization of brand initiatives for Tropicana Corporation Berhad which includes festive campaigns and other branding exercises.
• Structure potential partnerships and collaborations with external parties.
• Monitor and report all results and return on investment (ROI) of all initiatives.

4. Group Marketing Initiatives

• Collaboration with cross-functional teams to coordinate and execute group marketing initiatives to enhance brand visibility, achieve marketing objectives and drive sales.

5. Events / Roadshows / Brand Collaborations

• Facilitate conceptualization and execution of events, roadshows or brand collaborations.

6. Award Submissions

• Collaborate with cross-functional teams to facilitate and execute brand and/or property award submissions.

7. Copywriting

• Proficient in both English and Bahasa Malaysia, with a talent for crafting engaging narratives that reflect the Tropicana brand.
• Support the creation of captivating content across multiple platforms to enhance marketing efforts.

8. General

• To implement all relevant policies, procedures and work instructions as so defined in the Company’s Quality Management System.
• Any other duties as and when assigned from time to time by the superior/management.

Job Requirement

Qualifications: At least Diploma or bachelor’s degree in marketing or equivalent discipline.

Experience: Minimum 2 years of working experience in marketing/ event management/ corporate communications.

Technical Skills

• Strong communication and writing skills to develop marketing content.
• Familiarity with analytics tools to track and measure marketing performance.
• Ability to coordinate and execute marketing campaigns under the guidance of managers.
• Strong verbal and written communication skills to effectively convey marketing messages and collaborate with team members.
• Capacity to manage multiple tasks, prioritize deadlines, and stay organized in a fast-paced environment.
• Aptitude for analyzing data and metrics to assess the effectiveness of marketing efforts and make data-driven decisions.
• Aptitude for adaptability, customer-centricity and results-oriented approach.
• Proactive, aggressive in learning and able to work independently.
• Robust understanding of branding as it relates to marketing efforts and demonstrate effective communication skills to engage the target audience.

Unlock job insights

• Which of the following statements best describes your right to work in Malaysia?
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