Executive/Senior Executive - Advertising & Promotions (Paradigm Mall JB)

Paradigm Mall Management Sdn. Bhd. (JB); Skudai; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading mall management company in Johor is seeking a creative Senior Executive/Executive for Advertising & Promotions at Paradigm Mall. This role involves planning marketing campaigns, liaising with tenants, and managing event logistics to boost mall footfall. Candidates should have a Bachelor’s degree or Diploma in a relevant field and experience in mall marketing. The position offers competitive remuneration and various benefits including insurance coverage and employee discounts.

Benefits

Competitive Remuneration Package

Subsidies Parking Season Pass

Exciting Festive Season Celebration

Insurance Coverage

Employee Discount

Qualifications

• 3–5 years of relevant working experience in mall marketing, retail promotions, casual leasing or event coordination.
• Prior experience in shopping mall or retail industry is highly preferred.
• Skilled in managing multiple events and promotions from planning to execution.

Responsibilities

• Assist in the development, execution, and coordination of marketing campaigns.
• Liaise & coordinate with mall tenants to gather promotional materials.
• Monitor, track, and prepare post‑mortem reports for all campaigns.

Skills

Event planning

Stakeholder engagement

Interpersonal communication

Budget management

Digital media understanding

Education

Bachelor’s Degree or Diploma in Marketing, Mass Communication, Event Management, Business Administration

Job description

Executive/Senior Executive – Advertising & Promotions (Paradigm Mall JB)

We are looking for a creative, organized, and proactive Senior Executive/Executive – Advertising & Promotions to support our mall’s marketing initiatives, events and tenant promotions.

Job Descriptions:

• Event & Campaign Planning: Assist in the development, execution, and coordination of marketing campaigns, festive celebrations, roadshows, and promotional events to increase mall footfall and tenant sales. Prepare detailed campaign timelines, work plans, and manage event logistics from setup to teardown.
• Tenant & Stakeholder Engagement: Liaise & coordinate with mall tenants to gather promotional materials, encourage participation in campaigns. Work closely with sponsors, media partners, agencies, and vendors to ensure smooth execution of campaigns.
• Marketing Collateral & Content Briefing: Develop content and creative briefs for designers and agencies for both ATL & BTL. Review and ensure quality.
• Reporting & Analysis: Monitor, track, and prepare post‑mortem reports for all campaigns and events including ROI, tenant participation, and customer engagement metrics. Provide insights and suggestions for improvements in future campaigns.
• Budget Management: Assist in preparing budget estimates, tracking expenses, and ensuring cost control of promotional activities.
• Casual Leasing (Promo Space & Short‑Term Income Generation): Manage casual leasing activities including promo space, advertising space, convention centre rental, push carts, and vending areas. Source, negotiate, and secure vendors for festive and non‑festive periods to generate short‑term income for A&P. Coordinate layout planning, booking arrangements, documentation, and vendor requirements.

Job Requirements:

• Bachelor’s Degree or Diploma in Marketing, Mass Communication, Event Management, Business Administration, or a related field.
• 3–5 years of relevant working experience in mall marketing, retail promotions, casual leasing or event coordination. Freshgraduate is encouraged to join too!
• Prior experience in shopping mall or retail industry is highly preferred.
• Skilled in managing multiple events and promotions from planning to execution with attention to timelines, cost, and quality.
• Excellent interpersonal and communication skills to work effectively with tenants, vendors, and internal departments.
• Good understanding of digital platforms, media placement, and ability to collaborate with design teams for creative output.

Position is based in Paradigm Mall JB.

Benefits:

• Competitive Remuneration Package
• Subsidies Parking Season Pass
• Exciting Festive Season Celebration
• Insurance Coverage
• Employee Discount