Executive, Retail & Onground Activation (Wonderlab)

CUCKOO International (MAL) BERHAD; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A beauty and wellness brand in Kuala Lumpur seeks a Marketing Assistant to aid in retail campaigns and brand activations. Candidates should hold a Diploma or Bachelor’s Degree in relevant fields and possess strong coordination skills. Fresh graduates with internship experience are welcome. This role involves executing events and supporting marketing activities, ideal for those passionate about beauty and skincare. Join us to enhance consumer experiences in key retail accounts.

Qualifications

• Open for fresh graduates with strong internship experience.
• 1-3 years in marketing, brand activation, or retail operations.

Responsibilities

• Assist in planning and executing on-ground activations and retail campaigns.
• Coordinate with store promoters and internal teams for campaign delivery.
• Conduct post-campaign evaluations to identify improvement areas.
• Support administrative tasks related to retail marketing.
• Contribute creative ideas for in-store engagement.

Skills

Strong coordination and communication skills

Detail-oriented

Ability to multitask

Passion for beauty and skincare

Education

Diploma or Bachelor’s Degree in Marketing, Mass Communication, Business

Job description

About Wonderlab

Wonderlab is a beauty and wellness brand offering high-quality, science-based personal care products. We are part of the Cuckoo family, which supports us with strong innovation and a trusted reputation in home and wellness solutions. Together, we aim to make self-care effective, accessible, and enjoyable for everyone.

Job Responsibilities

• Assist in planning and executing on-ground activations, retail campaigns, and sampling programs to strengthen brand presence in key accounts such as Watsons, SOGO, R Pharmacy, and any other key accounts assigned in future.
• Coordinate with store promoters, suppliers, and internal creative teams to ensure timely delivery of campaign materials and smooth event execution.
• Conduct post-campaign evaluations including sales analysis, market observation, and competitor benchmarking to identify improvement areas.
• Support administrative tasks such as PO processing, budget tracking, and stock coordination related to retail marketing.
• Contribute creative ideas to enhance in-store engagement and consumer experience in alignment with WonderLab’s brand persona “Skin Reset | Be Iconic.” (for example)

Job Requirements

• Education: Diploma or Bachelor’s Degree in Marketing, Mass Communication, Business, or related field.
• Experience: Open for Fresh graduates with strong internship experience are encouraged to apply. 1–3 years in marketing, brand activation, or retail operations.
• Skills: Strong coordination and communication skills; detail-oriented and able to multitask under tight deadlines.
• Attributes: Energetic, hands-on, proactive team player with a passion for beauty, skincare, and lifestyle branding.
• Advantage: Experience working with retail chains or in-store event setups (Watsons / Guardian / SOGO / pharmacy channels).