Executive - Public Relations

Genting Malaysia; Genting Highlands; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading multinational conglomerate in Genting Highlands is seeking a PR Executive. The successful candidate will enhance brand equity through effective PR strategies, write media content, and organize campaigns. A Bachelor's in Mass Communication or a related field is required, alongside strong communication abilities in English. Join a dynamic company committed to growth and innovation.

Qualifications

• Minimum 1 year of relevant working experience in Media or Public Relations, with fresh graduates encouraged to apply.
• Proficiency in Mandarin is an added advantage.
• Demonstrated ability to execute successful PR campaigns.

Responsibilities

• Develop and implement effective PR strategies.
• Write press releases and communication materials.
• Organize PR events and maintain media relationships.

Skills

Excellent written and verbal communication in English

Communication in Bahasa Malaysia

Writing professional press releases

Organizational and planning abilities

Education

Bachelor’s Degree in Mass Communication, Public Relations, Journalism, or related field

Tools

Social listening tools

Job description

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Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia.

With decades of experience and milestones, Genting Malaysia celebrates its 60 Years Diamond Jubilee in 2025, stamping its mark as a leading tourism and entertainment hub with award-winning properties and world-class attractions such as Genting SkyWorlds Theme Park, Skytropolis Indoor Theme Park, Crockfords, and more. Even with all these accolades, Genting Malaysia is constantly expanding and making big waves in the hospitality industry.

If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!

Job Description:
The PR Executive will play a key role in securing positive media coverage and building engagement with mainstream media as well as influencers/KOLs for Resorts World Genting (RWG) products.

Responsibilities:

• Collaborate with the team to develop and implement effective PR strategies aimed at enhancing brand equity and achieving business objectives in all targeted markets.
• Coordinate with internal stakeholders to plan media coverage, align activity calendars, and address any arising issues.
• Write clear, compelling, and professionally crafted English press releases and speeches that align with the company’s messaging and objectives.
• Prepare various communication materials including media briefings, Q&As, social media content, and other materials aligned with business goals.
• Organize, coordinate, and execute PR events and campaigns.
• Build and maintain strong relationships with print, broadcast, online, and social media, as well as with influencers/KOLs.
• Prepare communication materials and manage media-related matters during crises.
• Perform any other duties or tasks as assigned by the Head of Department.

Requirements:

• Bachelor’s Degree in Mass Communication, Public Relations, Journalism, or a related field.
• Preferrable with 1 year of relevant working experience in Media or Public Relations. Fresh graduates are encouraged to apply.
• Excellent written and verbal communication skills in English and Bahasa Malaysia. Proficiency in Mandarin is an added advantage.
• Demonstrated ability to write professional English press releases and speeches tailored for diverse audiences and media platforms.
• Established media and influencer/KOL network with a proven track record in executing successful PR campaigns and securing media coverage.
• Must have experience in social listening and monitoring, including hands-on use of social listening tools
• Exceptional organizational and planning abilities with keen attention to detail in executing campaigns and events.
• Knowledge and experience in crisis communication are an added advantage.

Be part of an exciting history-in-the-making, help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the company.Apply now!