Executive - Programmatic

UNAVAILABLE; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading media company in Kuala Lumpur is seeking a skilled professional to plan and execute programmatic buys across various platforms. The role involves monitoring campaign performance, providing analysis against KPIs, and ensuring optimization to meet objectives. Benefits include a hybrid work schedule and comprehensive medical coverage.

Benefits

Generous leave entitlements

Comprehensive medical coverage

Life and personal accident insurance

Hybrid working schedule

Phone Allowance

Responsibilities

• Plan and execute all programmatic buys across social, display, and video platforms.
• Collect data and track performance against set KPIs.
• Provide analysis on performance against forecasts.
• Troubleshoot technical issues on campaigns.
• Analyse campaign data to develop insights and strategies.

Job description

Responsibilities

• Plan and execute all programmatic buys across social, display and video platforms.
• Serving clients for tasks such as campaign briefing, programmatic proposal, budget allocation, campaign monitoring, optimization & analysis.
• Collect data and track the performance of all the buys against set KPIs (CPI, CPL, CPA, PPC etc.).
• Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives.
• Work on quarterly business reviews for key clients.
• Troubleshoot technical issues on campaigns, especially conversion-oriented ones.
• Analyse campaign data to develop insights and strategies to improve on campaign KPIs and conversion optimization.
• Working with creative teams to identify the creative optimization opportunities and reduce media wastage.
• Innovating to improve performance, growth and profitability across all channels.
• Keep up-to-date with market trends.
• Share best practices with peers within group.
• Accountability and full ownership for campaign performance and aligned KPIs.

Additional Information

Our employee benefits package comprises the following:

• 👉 Generous leave entitlements, including birthday leave, rest day and family care leave.
• 👉 Office closure for World Mental Health Day 10th October.
• 👉 Additional Company closure for all 4 major festive Celebrations
• 👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• 👉 Life and personal accident insurance and group hospitalization and surgery.
• 👉 A hybrid working schedule and with Friday disconnects.
• 👉 Rest Relax & Recharge - office closure last week of December every year.
• 👉 Phone Allowance