Executive, Marketing Communication

gradmalaysia.com; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur is seeking a Marketing Executive to support the marketing functions in a shopping mall. The role includes planning events, managing marketing communications, and collaborating with external parties. A Bachelor's degree in marketing or a related field is required, along with 1 to 3 years of experience in shopping malls. This position offers a dynamic work environment with opportunities for creativity and impact.

Qualifications

• Bachelor’s degree in marketing or a related field required.
• Any professional course attended that are related to this position.

Responsibilities

• Plan and coordinate events to boost footfall in the mall.
• Manage social media and marketing communications.
• Assist in achieving revenue targets through mall leasing.

Skills

Event Planning

Marketing Communication

Social Media Management

Market Research

Education

Bachelor’s degree in marketing or a related field

Job description

Support the Group Marketing and Local marketing function within every area of Marketing Communication activities in shopping mall business.

Job Responsibilities

Events and Campaigns Activation

• To plan, execute and coordinate a variety of events and promotions to draw the targeted shoppers’ footfall to the mall.
• To source, explore and plan for suitable and strategic external parties to collaborate on promotions and events that are in-line with the Mall’s Brand Values.
• Source, order and monitor the stock of marketing materials, merchandise items, gifts, and complimentary products.
• To manage the documentation & administration, payments and contractors briefing with regards to the promotional activities and event.
• To establish and maintain good network of contacts with external parties, for joint promotional and partnership opportunities.
• Comply with authority regulations and prevent infringement of intellectual properties or trademark when developing any programme.

Marketing Communication

• Create, manage, monitor, innovate, enhance, and ensure that the Company’s website, all social media channels (Facebook, Twitter, Instagram, etc.) are up to date, accurate and relevant; to create brand awareness and publicity.
• Assist the Manager to roll out new campaign/partnership projects over multiple channels such as onsite, newsletter, social media, paid media and mobile.
• Assist in drafting and ensure that the copy, write-up, and copywriting for collaterals like social media, website, press kits, press release brand, product, etc. are aligned to the brand’s corporate identity.
• Manage the production of marketing materials, posters, flyers, bunting etc.
• Day to day management on all Mall’s communications to the customers and stakeholders.
• To manage and ensure information between mall with media and public is timely, accurate and reinforces the mall’s brand identity and positioning.

Casual Mall Leasing

• To assist the manager in ensuring that the casual mall leasing’s revenue target is achieved through strategic lease of promotion spaces, pushcarts, advertising spaces and any other potential avenue.
• Maintain & compile data on all marketing activities and monitor progress of sales at the end of promotional period.
• Ensure all dues rentals are collected in time to avoid any arrears.

Education/ Professional Qualification

• Bachelor’s degree in marketing or a related field required.
• Any professional course attended that are related to this position.

Professional Experience

• Possess at least 1 to 3 years of working experience in shopping mall(s).