EXECUTIVE (MALAYSIA)

DXN Holdings Bhd; Cyberjaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing firm in Cyberjaya seeks a Marketing Analyst passionate about cosmetics and social commerce. The role involves analyzing TikTok performance metrics, generating insights for content, and optimizing live selling sessions. Candidates should have a degree in Marketing or a related field, with 1-3 years of experience in social media or e-commerce. Strong analytical skills and familiarity with TikTok's tools are essential. Join us to contribute to building the brand's online presence.

Benefits

Opportunities for growth

Dynamic work environment

Engagement in beauty trends

Qualifications

• 1-3 years of experience in social media analysis or TikTok marketing is preferred.
• Familiarity with TikTok Shop backend and analytics tools.
• Strong reporting skills and attention to detail.

Responsibilities

• Track and analyze performance metrics on TikTok and other platforms.
• Generate reports with actionable insights for improvements.
• Provide recommendations for live selling sessions.

Skills

Analytical skills

Social media analysis

Content creation

Data interpretation

Education

Diploma/Bachelor’s degree in Marketing or related field

Tools

Google Sheets/Excel

TikTok analytics tools

Job description

Responsibilities

• Track and analyze performance metrics on TikTok and other platforms (views, reach, engagement, conversion, etc.)
• Generate weekly/monthly reports with actionable insights for content and live session improvements
• Identify content patterns that drive views and sales

2. TikTok Shop & Live Selling Optimization

• Monitor TikTok Shop trends, traffic, product performance, and competitors
• Support and analyze TT live selling sessions: peak times, engagement, host performance, etc.
• Provide recommendations to improve live session impact, content flow, and audience retention
• Work closely with the creative team to propose data-driven content ideas based on analytics
• Track hashtag and trending sound usage that align with EVELYN’s brand image
• Plan, monitor, and adjust social content calendar for EVELYN

4. Campaign Performance Monitoring

• Measure the effectiveness of promotions, product launches, and paid campaigns
• Recommend data-backed strategies for higher engagement and conversion

5. Audience Insights & Growth

• Understand audience behavior, preferences, and pain points to guide strategy
• Analyze follower growth, comments, and feedback to improve brand interaction
• Liaise with live hosts, content creators, and marketing team for seamless execution
• Coordinate live selling schedules and TT promotional activities with the internal team

Requirements

1. Education & Experience

• Diploma/Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or a related field
• 1–3 years of experience in social media analysis, e-commerce, live selling, or TikTok marketing (fresh grads with strong TT background are welcome)

2. Technical Skills

• Strong analytical and reporting skills (Google Sheets/Excel, data dashboards, etc.)
• Familiar with TikTok Shop backend, analytics tools, and content creation mechanics
• Understanding of TikTok algorithm, trending formats, and consumer behavior

3. Soft Skills

• Detail-oriented with a data-first mindset
• Creative yet analytical – can balance between trend-catching and performance tracking
• Good communication and interpersonal skills
• Able to work independently and adapt in a fast-paced environment

4. Personality & Passion

• Passionate about cosmetics, beauty trends, and social commerce
• Eager to grow with a rising brand and take ownership in building EVELYN’s online presence
• Proactive, curious, and always keeping up with TikTok/e-commerce developments

5. Bonus (Nice to Have)

• Experience managing TikTok Shop or supporting live selling events
• Familiarity with cosmetics, skincare, or beauty industry trends
• Canva or basic video editing skills

Additional Information

Country: MALAYSIA Department: COSMETICS MARKETING Work Location: DXN CYBERVILLE, JALAN TEKNOKRAT 1, CYBER 3, 63000 CYBERJAYA, SELANGOR