Events Marketing Executive

TAC MANAGEMENT Sdn Bhd; Johor Bahru; On-site; MYR 200,000 - 250,000; Full time

Job summary

A marketing firm in Malaysia is looking for an experienced Marketing Executive to enhance online and offline marketing efforts. The ideal candidate should excel in event marketing and possess a solid grasp of digital marketing strategies. Responsibilities include planning and monitoring social media advertising, creating content, and collaborating with media vendors. This role may involve some travel to Singapore for project coordination. Proficiency in tools like Canva and Google Analytics is essential.

Qualifications

• Experience in event marketing and online campaigns.
• Strong understanding of digital marketing concepts.
• Creativity in executing marketing strategies.

Responsibilities

• Provide marketing support for projects from HQ.
• Execute online and offline marketing campaigns.
• Plan, execute, and monitor social media advertising.
• Manage and create digital content for various platforms.
• Measure performance of digital marketing efforts.

Skills

Event marketing

Digital marketing concepts

Creative mindset

Social media advertising

Content creation

Graphic design (Canva, Adobe)

Tools

Canva

Adobe Illustrator

Adobe Photoshop

Google Analytics

Job description

Job Overview

We are looking for an experienced Marketing Executive to assist in the planning, execution and optimisation of our online and offline marketing efforts.

The ideal candidate is passionate about event marketing, with a strong understanding of digital marketing concepts and a creative mindset that delivers ideas capable of significantly enhancing event outcomes.

Job Description

Provide marketing and promotional support for projects managed by the Singapore (HQ), with occasional travel to the Singapore office (2–4 times per month) required.

Manage and work on the creatives using primarily Canva or Adobe Illustrator/Photoshop.

Assist in the formulation of strategies to build a lasting connection with the audience.

Plan, execute, and monitor ongoing social media advertising for assigned events.

Launch optimized online adverts through Facebook, Instagram, Linkedin etc. to increase awareness.

Prepare online newsletters, social media post, and promotional emails and organize their distribution through various channels.

Provide creative ideas for content marketing and update website.

Management and formulate and execute special highlights which to bring in the right audience.

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

Acquire insight in online marketing trends and keep strategies up-to-date.

Maintain partnerships with media agencies and vendors.

Preparation of marketing plan & strategy.

Designing and conceptualising event prospectus/ brochure working with the Project Manager.