Esports Marketing Lead: Global Campaigns & Community

MOONTON; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A global game development company seeks an experienced Esports Marketing Manager in Kuala Lumpur. This role involves executing marketing campaigns, coordinating with various teams, and engaging with the gaming community. Ideal candidates should have 2–4 years of marketing experience, strong project management skills, and proficiency in Bahasa Malaysia. The company offers a collaborative environment with ample opportunities for growth and engagement in the esports landscape throughout Malaysia.

Benefits

Unlimited office pantry snacks

Attractive bonus structure

Team building activities

Company trip

Mentorship program

Qualifications

• 2–4 years of hands-on marketing experience, ideally in entertainment, lifestyle, or esports.
• Strong project management and coordination abilities.
• Comfortable working with creators, agencies, teams, and fan communities.
• Action-oriented with a focus on execution and results.
• Good understanding of Malaysian youth culture and online community trends.
• Proficiency in Bahasa Malaysia.

Responsibilities

• Plan and execute marketing campaigns for MPL Malaysia and other events.
• Coordinate with internal teams and vendors for smooth campaign rollout.
• Manage content calendars and campaign deliverables.
• Develop content plans for community engagement.
• Support sponsor activations and drive fan participation.

Skills

Project management

Collaboration

Social media campaign execution

Community engagement

Content creation

Job description

A global game development company seeks an experienced Esports Marketing Manager in Kuala Lumpur. This role involves executing marketing campaigns, coordinating with various teams, and engaging with the gaming community. Ideal candidates should have 2–4 years of marketing experience, strong project management skills, and proficiency in Bahasa Malaysia. The company offers a collaborative environment with ample opportunities for growth and engagement in the esports landscape throughout Malaysia.