E-commerce Traffic Lead

Decathlon Malaysia; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading sports retailer is seeking an experienced E-commerce Traffic Lead in Kuala Lumpur. This role involves developing strategies to drive traffic to e-commerce platforms with a strong emphasis on SEO and paid advertising. Key responsibilities include managing digital marketing initiatives and analyzing performance data to improve campaigns. The ideal candidate should have at least 3 years of relevant experience and a proven track record in traffic acquisition. This position offers opportunities for strategic leadership in a dynamic environment.

Qualifications

• At least 3 years of hands-on experience in SEO, paid search, paid social, and marketplace advertising.
• Expertise in traffic acquisition and growth strategy across digital channels.

Responsibilities

• Develop and execute a comprehensive traffic acquisition strategy.
• Conduct keyword research and optimize website content for SEO.
• Plan, execute, and optimize paid advertising campaigns.

Skills

SEO

Paid search

Paid social

Marketplace advertising

Data analysis

Job description

Role Overview

The E-commerce Traffic Lead is responsible for both the strategic planning and day-to-day execution of initiatives to drive high-quality traffic to our e-commerce platforms. This role requires at least 3 years of hands‑on experience in SEO, paid search, paid social and marketplace advertising (Lazada, Shopee, etc.) across web and app environments.

Responsibilities

Traffic Acquisition & Growth Strategy

• Develop and execute a comprehensive traffic acquisition strategy across multiple digital channels, including SEO, PPC, paid social, marketplace ads.

• Optimize media buying strategies to ensure efficient spending and maximize customer acquisition and retention.

• Own strategic planning cycles (monthly, quarterly) while also managing campaign execution and tracking

• Stay updated on emerging trends, algorithm changes, and best practices in digital marketing and e-commerce.

Search Engine Optimization (SEO)

• Conduct keyword research, optimize website content, and enhance user experience to drive organic traffic.

• Monitor and improve site rankings, domain authority, and overall SEO performance

Paid Media Management

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, TikTok, and other relevant platforms.

• Manage ad budgets efficiently and track campaign performance against KPIs.

Marketplace Advertising (Lazada/Shopee Sponsored Ads)

• Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee.

• Analyze marketplace trends, competition, and performance data to improve ad efficiency.

• Work closely with internal & external stakeholders to align ad strategy with commercial campaigns.

Data Analysis & Reporting

• Track and analyze website and campaign performance

• Provide weekly and monthly reports with insights for continuous improvement.

• Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics.

• Create & monitor performance marketing dashboards & reports for visibility

• Provide data-driven insights on a monthly basis to optimise performance across different channels