E-Commerce Senior Executive (Content Creator)

Skechers Malaysia Sdn Bhd; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A global footwear leader is seeking a creative and detail-oriented E-Commerce Senior Executive (Content Creator) to lead short-form video production and ensure alignment with e-commerce strategies. The role involves overseeing the production cycle from creative direction to post-production review, with an emphasis on digital storytelling across multiple platforms. Candidates should have a strong background in content creation and video production, ideally with 3+ years of relevant experience and familiarity with social media algorithms and marketing trends.

Qualifications

• Minimum 3 years of experience in short-form video production and content creation.
• Strong understanding of e-commerce marketing strategies and trends.
• Excellent organizational skills with high volume content management.

Responsibilities

• Develop and maintain content production calendars across platforms.
• Coordinate video shoots to ensure timely delivery and quality standards.
• Review analytics to optimize content performance across platforms.

Skills

Video production

Content strategy

Social media marketing

Project coordination

Education

Diploma/Bachelor's Degree in Multimedia, Video Production, Digital Marketing

Tools

Adobe Premiere Pro

After Effects

CapCut

Job description

E-Commerce Senior Executive (Content Creator)

Skechers, a global footwear leader, designs & markets over 3,000 styles for all ages. At Skechers, we blend style and performance with a relentless drive to redefine what's possible in the world of fashion and function.

JOB SUMMARY

Looking for a creative and detail-oriented E-Commerce Senior Executive (Creator Creator) key role in conceptualizing, planning and producing high-quality short-form product videos for e-commerce.

Responsible for overseeing the entire production cycle — from creative direction and pre-production planning to shooting oversight and post‑production review. The role requires strong creative vision, project coordination skills, and the ability to align content strategies with evolving e‑commerce trends (generative AI knowledge is an advantage).

KEY RESPONSIBILITIES

Content Planning & Storytelling

Develop and maintain content production calendars for SEA TikTok, Lazada, Shopee, and other e‑commerce platforms.

Create storyboards, shot lists, and guide video teams.

Ensure concepts align with e‑commerce campaigns, seasonal launches, and product priorities.

Production Oversight

Coordinate video shoots with videographers, stylists, and talent to ensure timely delivery.

Supervise on‑set execution to maintain brand tone, quality, and creative direction.

Manage resources, locations, and production schedules efficiently.

Able to edit and closely work with junior editors to ensure videos meet platform specifications and creative goals.

Provide detailed feedback to maintain consistency and quality across all outputs.

Approve final edits before publishing to ensure brand compliance.

Cross Platform Adaptation & Publishing

Adapt master content for multiple platforms, adjusting formats, captions, and styles as required.

Oversee uploading, scheduling, and metadata optimization for maximum reach and engagement.

Collaborate with e‑commerce teams to ensure smooth integration into product listings and campaigns.

Performance Tracking & Optimization

Review analytics to measure video performance across platforms.

Recommend content strategies and creative improvements based on insights.

Stay updated on industry trends, competitor strategies and emerging content formats.

KEY REQUIREMENTS

Passion for e‑commerce, digital storytelling and short‑form content creation across multiple platforms (TikTok, Lazada, Shopee).

Diploma/Bachelor's Degree in Multimedia, Video Production, Digital Marketing or any relevant field.

Proven experience in short‑form video production, campaign planning, and content strategy (minimum 3 years preferred).

Proficient in any video editing software (Adobe Premiere Pro, After Effects, CapCut) and comfortable with AI‑assisted creative tools.

Strong understanding of content trends, social media algorithms, and e‑commerce marketing strategies.

Ability to plan, brief, and coordinate with videographers, editors, and cross‑country teams to ensure consistent brand storytelling.

Excellent organizational skills for managing high volumes of SKU content while maintaining quality and meeting deadlines.

Creative problem‑solver with the ability to repurpose assets for different markets and campaign objectives.

Comfortable working in a fast‑paced environment with evolving priorities and emerging technologies.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as an eCommerce Executive?

Retail & Consumer Products 101-1,000 employees

Kuala Lumpur City Centre, Kuala Lumpur, MY