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A leading global consumer goods company is seeking an E-Commerce Manager in Kuala Lumpur. The role focuses on driving business opportunities through social media and e-Commerce strategies, collaborating with multi-functional teams. Candidates should have 3-5 years of experience in E-Commerce or performance marketing, with excellent leadership and strategic skills. The position offers a fast-paced, full-time work environment aimed at innovative brand growth.
KUALA LUMPUR GENERAL OFFICE
As the E-Commerce Manager, you will identify and capitalize on business opportunities while collaborating with a multi-functional team to develop cohesive commercial plans. Your role will focus on leading initiatives that leverage social media platforms, e-Commerce, and digital marketing strategies to enhance brand visibility and drive sales. You'll be expected to work closely with various subject matter experts to deliver comprehensive strategies that address consumer needs and shopping behaviors.
Collaboration will be key, as you will work extensively with colleagues from multi-functional team, Sales, Brand, Finance, and Media teams.
Driving Category Growth: Lead initiatives to enhance market penetration and attract new users through innovative social commerce strategies.
Creating Tailored Marketing Toolkits: Design effective marketing toolkits for social commerce channels, ensuring organizational enablement is embraced by brand squads and customer teams.
Building a Continuous Growth Engine: Implement strategies that integrate live-ops, creators, affiliates, UGC, and performance loops for sustained monthly growth.
E-commerce / Social Commerce Content Program
Work with brand team to translate brand guidelines / key message / vectors of superiority / value proposition to highly attractive content relevant to local consumers
Work with agencies to Develop & Mass Produce content / themes w/ high reach & engagement, awareness, consideration, and conversion across the targeted demographics by brand
Create fit-for-purpose toolkits that include copy, digital banners, social media content, eCommerce materials, sampling trials, and in-store activation strategies
Collaborate with local & brand teams to formulate effective promotion and pricing strategies, along with customer and distributor trade terms
Approving Contents for deployment to agencies (need to have a delegated authority from brands to approve)
Budget Tracking
Responsible for MCN & Affiliates Acquisition, Training, and Deployment
Ensuring Right Affiliates / MCN with the right capabilities & capacity are recruited / Acquired for the right brands
Develop the right affiliates / seller organization & incentive structure relevant to each of the brands’ KPIs to maximize affiliates’ ROI & efficiency to maximize sales
Develop capability & Train Affiliates / Sales Force on
Responsible for E-commerce / Social Commerce Governance (across all brands)
Agency, Affiliates, and Program Monitoring & Enforcement
Full Disclosure & Content Safety
Brand Stewardship / Safety / Content Requirements
Develop SOP & conducts training to affiliates / seller on stewardship guidelines
3-5 years of experience in E-Commerce, performance media background, performance marketing, or programmatics
Strong strategic thinking and problem-solving abilities, with a track record of driving innovation and brand growth.
Excellent leadership skills with the ability to communicate effectively and work collaboratively within a team environment
Comfortable with rapid experimentation, embracing new ideas and strategies to drive results
Full time
R000144174
Experienced Professionals