E-commerce Director

ULIAO SDN. BHD.; Puchong; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading e-commerce company in Malaysia is seeking an experienced e-commerce leader to develop and execute strategies aimed at driving revenue growth and profitability. The ideal candidate will have a strong background in managing e-commerce platforms, demonstrated leadership experience, and a data-driven mindset. Responsibilities include overseeing daily operations across various platforms, managing sales targets, and leading the e-commerce team. This role offers opportunities for global exposure and development.

Benefits

EPF, SOCSO, EIS

Company Trip

Miscellaneous Allowance

Global Exposure

Qualifications

• 5–10 years of e-commerce experience, with 3–5 years in a leadership role.
• Strong knowledge of major e-commerce platforms.
• Experience in livestream commerce or cross-border e-commerce is advantageous.

Responsibilities

• Develop and execute overall e-commerce strategy.
• Own annual sales targets and budget planning.
• Monitor market trends and adjust strategies accordingly.
• Oversee daily operations across multiple platforms.

Skills

E-commerce strategy development

Market analysis

Leadership

Data-driven mindset

Stakeholder management

Education

Bachelor's degree in Business, Marketing, E-commerce or related field

Tools

Shopee

Lazada

TikTok

Amazon

Job description

Responsibilities

• Develop and execute the company’s overall e-commerce strategy to drive revenue growth and profitability.
• Own annual sales targets, GMV, profit margins, and budget planning.
• Monitor market trends, competitors, and consumer behavior to adjust strategies accordingly.
• Oversee daily operations across multiple e-commerce platforms (Shopee, Lazada, TikTok Shop, website, etc.).
• Optimize pricing, promotions, inventory turnover, and supply chain efficiency.
• Analyze performance metrics (ROI, CAC, conversion rate, AOV) to improve business outcomes.
• Lead e-commerce marketing initiatives including paid ads, KOL/KOC, livestreaming, and platform campaigns.
• Collaborate closely with marketing, brand, content, and livestream teams.
• Lead, coach, and develop the e-commerce team.
• Work cross-functionally with finance, IT, logistics, and supply chain teams.
• Ensure platform compliance, governance, and risk management.
• Present performance reports and strategic updates to senior management / board.

Requirements / Qualifications

• Bachelor’s degree in Business, Marketing, E-commerce, or a related field.
• 5–10 years of e-commerce experience, with 3–5 years in a leadership role.
• Strong knowledge of major e-commerce platforms (Shopee, Lazada, TikTok, Amazon and/or DTC).
• Data-driven mindset with strong understanding of e-commerce KPIs and financial metrics.
• Proven leadership, strategic thinking, and stakeholder management skills.
• Experience in livestream commerce, cross-border e-commerce, or beauty/FMCG industries is an advantage.
• Ability to perform in a fast-paced, high-growth environment.

Benefits

• EPF, SOCSO, EIS
• Company Trip
• Miscellaneous Allowance
• Global Exposure