Digital Marketing Specialist

UNIQLO; Selangor; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading global retail brand is seeking a seasoned Digital Marketing Manager in Malaysia, Selangor, to lead their digital marketing strategy, manage channels, and drive brand awareness. The ideal candidate should have over 8 years of experience in digital marketing, expertise in tools like Google Analytics and ad platforms, and strong analytical skills to optimize campaigns. Competitive compensation is offered for the right talent.

Qualifications

• At least 8 years of working experience in digital marketing.
• Strong proficiency in English (written & verbal).
• Expertise in Google Analytics and advertising platforms.

Responsibilities

• Develops channel strategy for owned and paid channels.
• Lead the digital marketing team across all channels.
• Collaborate with global teams to localize initiatives.

Skills

Digital marketing strategy development

Performance marketing

Google Analytics

Social media management

Analytical skills

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads Manager

Facebook Manager

TikTok Ads

Job description

Responsibilities

• Develops the channel strategy for owned and paid channels including creation and alignment of channel KPIs with local stakeholders and global headquarters.
• Lead the digital marketing team with oversight across all paid and owned digital channels including display, social media, performance marketing, affiliate marketing.
• Develops digital marketing strategy to increase brand awareness, drive traffic, generate leads and increase sales.
• Work closely with the E-Commerce department to grow the digital business strategically.
• Support the planning and execution of all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Collaborate closely with global digital marketing team (GHQ) to localize digital marketing initiatives.
• Provide campaign performance analysis and recommendations to optimize ROAS and identify opportunities for improvement.
• Develop and optimize cost and budget of online marketing strategies.
• Analyze marketing data to assess performance and identify areas for improvement.
• Collaborate with agencies and other vendor partners.
• Staying up to date with industry best practices and upskilling knowledge and capabilities of the team.

Requirements

• Bachelor’s degree in any related field (Marketing Preferred).
• Strong proficiency in English (written & verbal)
• At least 8 years of working experience in the related field.
• Has expertise in Google Analytics, Google Ads Manager, Facebook Manager, TikTok Ads, Search Console, and any other related platform.
• Proficiency in paid advertising to maximize visibility, engagement and conversions while optimizing ad spend.
• Experienced in managing and creating website and app content.
• Possess strong analytical skills and able to leverage data, and metrics to drive actionable insights & recommendations.
• Ability to communicate digital marketing concepts, strategy, goals, and KPI achievements.
• Ability to display growth mindset to drive demand generation in digital platforms.
• Experience in measuring performance, creating dashboards, and drawing insights for further optimization, using analytics tools such as Google Analytics, etc.
• Experience in people and stakeholder management to drive business results.
• Self driven and able to drive fresh initiatives to meet business needs