DIGITAL MARKETING MANAGER

Maxenta Cosmeceuticals; Johor Bahru; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading cosmetics company in Johor Bahru is seeking a Digital Marketing Manager to develop and execute comprehensive marketing strategies aimed at increasing brand awareness and conversion rates. The role requires a Bachelor’s degree and a minimum of 3 years of digital marketing experience, with a strong focus on performance marketing, SEO, and content marketing. The ideal candidate has excellent leadership skills and a passion for data-driven decision making, along with experience managing budgets and performance analysis.

Qualifications

• Minimum 3 years of experience in digital marketing, with at least 2 years in a managerial role.
• Proven track record in managing paid campaigns, SEO, and content marketing.
• Creative thinker with a passion for digital innovation and data-driven decision making.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness.
• Manage and optimize performance marketing campaigns for Meta Ads.
• Analyze campaign performance data and provide actionable insights.

Skills

Digital marketing strategy

Performance marketing

SEO/SEM

Content marketing

Leadership

Analytical skills

Project management

Communication

Education

Bachelor’s Degree in Marketing, Communications, Business, or related field.

Tools

Ads Manager

CRM tools

Job description

Develop and execute comprehensive digital marketing strategies to increase brand awareness, lead generation, and conversion rates.

Develop and execute content-led digital marketing strategies to strengthen brand visibility and engagement.

Manage and optimize performance marketing campaigns for Meta Ads.

Oversee SEO/SEM, email marketing, content marketing, and social media management.

Analyze campaign performance data and provide actionable insights and reports.

Collaborate with design, sales, and product teams to align marketing efforts with business goals.

Stay current with digital marketing trends, emerging technologies, and best practices.

Manage digital marketing budgets and ensure ROI optimization.

Lead and mentor a small team of digital marketers or external agencies.

Job Requirements

Bachelor’s Degree in Marketing, Communications, Business, or related field.

Minimum 3 years of experience in digital marketing, with at least 2 years in a managerial role.

Proven track record in managing paid campaigns, SEO, and content marketing.

Strong analytical skills with experience using Ads Manager, and CRM tools.

Excellent leadership, communication, and project management skills.

Creative thinker with a passion for digital innovation and data-driven decision making.