Digital Marketing Executive (seri Kembangan)

NOBLE PAWS SDN BHD; Seri Kembangan; On-site; MYR 30,000 - 45,000; Full time

Job summary

A leading marketing firm in Malaysia is seeking a Digital Marketing Specialist to manage campaigns and create engaging content. The ideal candidate has a degree in Marketing, 1–3 years of experience, and knowledge in SEO and social media marketing. Responsibilities include planning campaigns across multiple channels, creating content, managing social media, and analyzing performance metrics. This role offers a competitive package with benefits including annual leave and medical insurance.

Benefits

EPF / SOCSO / PCB

Medical Insurance

Medical and Hospitalisation Leave

Annual Leave

Qualifications

• 1–3 years experience in digital marketing or social media (fresh graduates welcome).
• Knowledge of SEO, SEM, social media ads, and basic analytics.
• Good communication skills and able to work with cross-functional teams.

Responsibilities

• Plan and manage digital marketing campaigns across channels.
• Create content for websites and social media platforms.
• Implement SEO strategies to improve visibility and traffic.
• Create and execute email marketing campaigns for customers.

Skills

Digital marketing

SEO

Social media marketing

Content creation

Basic design using Canva

Data analysis

Email marketing

Education

Diploma/Degree in Marketing, Digital Marketing, Communications, or related field

Job description

Diploma/Degree in Marketing, Digital Marketing, Communications, or related field.

1–3 years experience in digital marketing or social media (fresh graduates with strong skills are welcome).

Knowledge of SEO, SEM, social media ads, and basic analytics.

Able to create content (copywriting + basic design using Canva).

Strong understanding of Facebook, Instagram, TikTok, YouTube, and email marketing.

Good communication skills and able to work with cross-functional teams.

Requirement

• Diploma/Degree in Marketing, Digital Marketing, Communications, or related field.
• 1–3 years experience in digital marketing or social media (fresh graduates with strong skills are welcome).
• Knowledge of SEO, SEM, social media ads, and basic analytics.
• Able to create content (copywriting + basic design using Canva).
• Strong understanding of Facebook, Instagram, TikTok, YouTube, and email marketing.
• Good communication skills and able to work with cross-functional teams.

Responsibility

1. Campaign Management & Strategy

• Plan, execute, and manage digital marketing campaigns across multiple channels, including email, social media, and search engines.
• Handle email engagement by replying to and following up on potential customer inquiries.
• Manage social media platforms including Facebook, YouTube, Instagram, TikTok, WhatsApp, and Xiaohongshu (with potential expansion to new platforms based on market needs).
• Manage search engine marketing efforts on Google and other search engines such as Safari and MSN.
• Brainstorm and propose new and creative growth strategies.
• Monitor project timelines, budgets, and marketing resources.
• Work closely with management to adjust and improve marketing strategies based on performance insights.

2. Content Creation & Management

• Create, update, and publish engaging content for websites and social media platforms.
• Develop written and visual content suitable for various digital channels.
• Ensure consistent brand messaging across all online platforms.

3. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

• Implement SEO strategies to improve website visibility and increase organic traffic.
• Conduct keyword research and analyze web performance statistics.
• Plan, manage, and optimize paid advertising campaigns, including Pay-Per-Click (PPC).

4. Social Media Marketing

• Create, schedule, and publish creative social media content to increase awareness, engagement, and conversions.
• Apply best practices for social media marketing and content optimization.
• Monitor, manage, and respond to social media interactions, messages, and campaigns.

5. Email Marketing

• Create and execute email marketing campaigns for potential and existing customers.
• Design and distribute email newsletters to engage and retain customers.
• Respond promptly to customer email inquiries.

6. Data Analysis & Reporting

• Track and analyze key performance indicators (KPIs) such as website traffic, engagement, and conversion rates.
• Evaluate campaign performance and prepare reports for management.
• Use data-driven insights to optimize marketing spend and overall performance.

7. Collaboration & Communication

• Collaborate with internal teams, including design and sales, to develop integrated marketing campaigns.
• Coordinate with external partners such as vendors, platforms, and associate with networks.
• Provide insights and recommendations on adopting new digital tools, platforms, and marketing strategies.

Benefits

• EPF / SOCSO / PCB
• Medical Insurance
• Medical and Hospitalisation Leave
• Annual Leave

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