Digital Marketing Executive

Sunway Retail; Selangor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A prominent retailer in Malaysia is seeking a Digital Marketing Executive to support the planning, execution, and optimization of online marketing efforts. The role involves managing paid campaigns across major platforms, analyzing KPIs using tools like Google Analytics, and collaborating with teams to ensure timely campaign execution. Ideal candidates should possess a bachelor's degree in a related field and 2-5 years of hands-on experience in digital marketing. Attention to detail and a proactive attitude are essential for success in this fast-paced environment.

Qualifications

• 2-5 years of hands-on experience in digital marketing.
• Detail-oriented, organized, and able to manage multiple priorities.
• Energetic, self-motivated, and able to work independently.

Responsibilities

• Assist in setting up and managing paid campaigns across platforms.
• Monitor key performance indicators (KPIs) using various tools.
• Stay up-to-date with the latest digital marketing trends.

Skills

Google Analytics

Meta Business Manager

CRM tools

Email marketing platforms

SEO tools

Digital marketing trends

Education

Bachelor’s degree in Digital Marketing, Marketing, Mass Communication or related fields

Job description

We are looking for a data-driven and creative Digital Marketing Executive to join our team. In this role, you will report directly to the Digital Marketing Manager and assist in the planning, execution, and optimization of our online marketing efforts. The ideal candidate is a self-starter who can manage day-to-day campaign operations while contributing fresh ideas to drive brand awareness and creating impact in the digital sphere.

Key Responsibilities (Job Scope)

Project Management

• Develop, plan, and liaise with vendors in developing new martech solutions that will benefit digital marketing growth and brand exposure.
• Plan and develop new digital marketing strategies that increase brand exposure in the digital sphere.

Campaign Management & Execution

• Assist in setting up and managing paid campaigns across platforms (Meta Ads, Google Ads, TikTok Ads, LinkedIn). Monitor budgets and bid strategies daily to ensure optimal ROI.
• Plan and execute CRM activities (Email marketing campaigns (EDMs), push notifications, etc.).

Performance Analysis & Reporting

• Monitor key performance indicators (KPIs) using tools like Google Analytics, Meta Business Suite, and Looker Studio.
• Prepare weekly and monthly performance reports for the Digital Marketing Manager, highlighting actionable insights and recommendations for improvement.

Website & SEO Maintenance

• Assist in updating website content, landing pages, and banners to support ongoing campaigns.
• Have basic keyword research and SEO technical skills, as well as keen to explore LLM search.

Market Research & Trends

• Stay up-to-date with the latest digital marketing trends, platform updates (e.g., algorithm changes), emerging technologies & trends and competitor activities.

Stakeholder Collaboration

• Work closely with internal teams and external agencies to ensure campaigns are launched on time and within budget.

Job Requirements

• Has bachelor’s degree in Digital Marketing, Marketing, Mass Communication or related fields.
• Have experience in Google Analytics, Meta Business Manager, CRM tools, email marketing platforms and SEO tools.
• Interested in the latest trends in digital marketing and social media.
• 2–5 years of hands‑on experience in digital marketing.
• Experience in agency is a plus.
• Detail‑oriented, organized, and able to manage multiple priorities.
• A team player who thrives in a fast‑paced, dynamic environment.
• Curious and open to learning about digital marketing, with basic awareness of the landscape.
• Energetic, self‑motivated, and able to work independently.