Digital Marketing Executive

XOX Networks; Selangor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading digital marketing firm in Malaysia is seeking a Digital Marketing Executive to drive initiatives across various platforms. The ideal candidate will plan and create engaging content, coordinate with teams, and manage community engagement, all while being proactive and organized. With a focus on social media trends and analytics, this role suits individuals who thrive in fast-paced environments and enjoy collaborating to strengthen brand presence.

Qualifications

• 1–3 years of experience in digital marketing or social media management.
• Fresh graduates with strong portfolios and relevant internship experience are encouraged to apply.
• Good working knowledge of social media platforms, including Facebook, Instagram, and TikTok.

Responsibilities

• Plan, create, and publish engaging content across digital platforms.
• Coordinate with designers, videographers, and internal teams for content delivery.
• Manage daily community engagement, including responding to comments.

Skills

Social media management

Content creation

Digital marketing strategy

Copywriting

Analytics

Education

Diploma or Bachelor’s Degree in Marketing, Communications, Business, Media, or a related field

Tools

Meta Business Suite

Canva

CapCut

Google Workspace

Job description

We are seeking a Digital Marketing Executive to support and drive our digital marketing initiatives across social media, content creation, and online campaigns. This role suits a hands‑on, well‑organised, and creative individual who thrives in a fast‑paced environment and is confident managing multiple digital platforms to strengthen brand presence and engagement.

Key Responsibilities

• Plan, create, and publish engaging content across digital platforms including Facebook, Instagram, TikTok, and XiaoHongShu (RedNote).
• Assist in developing content concepts, captions, hashtags, and basic visual direction to support brand storytelling.
• Coordinate with designers, videographers, influencers, and internal teams to ensure timely and consistent content delivery.
• Schedule posts, monitor performance, and prepare basic monthly content and performance reports.
• Manage daily community engagement, including responding to comments and direct messages.
• Support the execution of digital campaigns, product launches, and promotional activities.
• Assist in managing paid advertising on platforms such as Meta and TikTok, including basic setup, monitoring, and optimisation (training will be provided where required).
• Stay up to date with digital trends, platform updates, and emerging content formats.
• Ensure all content aligns with brand guidelines, tone of voice, and platform best practices.

Qualifications & Requirements

Education & Experience

• Diploma or Bachelor’s Degree in Marketing, Communications, Business, Media, or a related field.
• 1–3 years of experience in digital marketing or social media management.
• Fresh graduates with strong portfolios and relevant internship experience are encouraged to apply.

• Good working knowledge of social media platforms, including Facebook, Instagram, and TikTok (XiaoHongShu is an added advantage).
• Basic understanding of content planning, copywriting, and social media analytics.
• Familiarity with tools such as Meta Business Suite, Canva, CapCut, and Google Workspace.
• Ability to manage multiple accounts, tasks, and deadlines effectively.
• Strong written communication skills in English.
• Proficiency in Bahasa Malaysia and/or Mandarin is an added advantage.
• Detail‑oriented, organized, and eager to learn.

Personal Attributes

• Proactive, responsible, and positive in attitude.
• Able to work independently and collaboratively within a team.
• Passionate about digital trends, social media, and online culture.