Digital Marketing and E-commerce Executive

China Pottery (M) Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A luxury lifestyle company is seeking a Digital Marketing and E-commerce Executive to enhance their online presence and drive sales performance across key marketplaces including Shopee and Lazada. The successful candidate will lead the digital marketing strategy and manage e-commerce operations with a focus on brand growth. Ideal applicants have 5-8 years experience in digital marketing, a data-driven mindset, and proficiency in tools like Shopify and Google Analytics. This position offers competitive remuneration with performance-based incentives.

Benefits

Competitive remuneration

Performance-based incentives

Qualifications

• 5-8 years of experience in digital marketing or e-commerce, preferably in luxury, fashion, or retail.
• Proven track record managing online stores and digital campaigns with measurable sales results.
• Data-driven mindset with strong analytical and reporting skills.

Responsibilities

• Develop and execute the annual digital marketing and e-commerce strategy aligned with business goals.
• Oversee daily operations of marketplace platforms, including Shopee, Lazada, and TikTok Shop.
• Plan and execute paid campaigns to drive qualified traffic.

Skills

Strategic thinker

Proficient in Shopify/WooCommerce

Proficient in Shopee & Lazada Seller Centre

Proficient in Google Analytics

Strong understanding of SEO, SEM, and paid media optimisation

Excellent communication skills

Education

Bachelor’s Degree in Marketing, E‑Commerce, Business, or related field

Tools

Google Ads

Meta Business Suite

TikTok Ads Manager

Job description

Digital Marketing and E-commerce Executive

The Marketing & E-Commerce Manager will lead Artelia’s digital growth strategy — elevating brand visibility, strengthening online presence, and driving e-commerce sales performance across Artelia’s website and key marketplaces (Shopee, Lazada, TikTok Shop, etc.).

This role blends creative brand storytelling with data‑driven commercial execution, ensuring Artelia and its curated portfolio of luxury brands are represented with consistency, aspiration, and measurable results.

Key Responsibilities

1. Strategy & Brand Growth

• Develop and execute the annual digital marketing and e‑commerce strategy aligned with Artelia’s brand direction and business goals.
• Strengthen Artelia’s online brand presence and positioning as a curator of luxury tableware and lifestyle craftsmanship.
• Plan and lead seasonal campaigns (CNY, Raya, Christmas, Gifting Seasons, Launch Events).
• Manage and maintain Artelia.com and brand microsites for seamless user experience and conversion.

2. E‑Commerce Management

• Oversee daily operations of marketplace platforms (Shopee, Lazada, TikTok Shop, Zalora, etc.).
• Coordinate product listings, pricing, inventory updates, and platform campaign participation.
• Analyse marketplace data to optimise pricing, assortment, and conversion performance.
• Work closely with warehouse and logistics teams to ensure smooth order fulfilment and after‑sales service.

3. Digital Marketing & Advertising

• Plan, execute, and monitor paid campaigns (Google Ads, Meta Ads, TikTok Ads) to drive qualified traffic.
• Oversee SEO, SEM, email marketing, and remarketing initiatives for Artelia’s website.
• Develop monthly marketing calendars integrating social content, paid media, and live commerce.
• Collaborate with media and influencer partners for content and brand collaborations.

4. Team Leadership

• Manage and guide a small team including:
  • Social Media & Brand Marketing Executive
  • E‑Commerce Admin / Marketplace Executive
  • External creative or media agencies
• Provide clear direction, KPIs, and performance reviews.
• Foster a results‑oriented, brand‑aligned culture within the digital team.

5. Reporting & Analytics

• Track, analyse, and report on key performance metrics: website traffic, conversion rate, ROAS, GMV, campaign performance, and engagement rate.
• Provide monthly executive summaries and improvement plans.
• Monitor competitors and market trends to identify opportunities.

Key Requirements

Education & Experience

• Bachelor’s Degree in Marketing, E‑Commerce, Business, or related field.
• 5‑8 years of experience in digital marketing and/or e‑commerce (luxury, fashion, lifestyle, or retail industry preferred).
• Proven track record of managing online stores and digital campaigns that deliver measurable sales results.

Skills & Competencies

• Strategic thinker with hands‑on ability to execute campaigns end‑to‑end.
• Proficient in Shopify/WooCommerce, Shopee & Lazada Seller Centre, Google Analytics, Meta Business Suite, and TikTok Ads Manager.
• Strong understanding of SEO, SEM, and paid media optimisation.
• Data‑driven mindset with strong analytical and reporting skills.
• Excellent communication, presentation, and leadership abilities.
• Strong aesthetic sense aligned with luxury branding standards.

Preferred Attributes

• Passion for design, craftsmanship, and lifestyle brands.
• Experience working with or marketing premium consumer products.
• Ability to balance creativity with commercial accountability.
• Collaborative, resourceful, and proactive personality.

Key Performance Indicators (KPIs)

• Monthly & quarterly online sales (GMV) growth
• Website traffic, conversion rate, and ROAS improvement
• Brand engagement & follower growth across social media
• Marketplace performance ranking & campaign ROI
• On‑time delivery of campaigns and content calendar execution

Why Join Artelia

• Opportunity to shape the digital growth of a curated portfolio of world‑renowned heritage brands.
• A creative yet analytical environment that values both artistry and performance.
• Close collaboration with management and global brand partners in Japan, Portugal, France, and Italy.
• Competitive remuneration with performance‑based incentives.