Digital Marketing

Xueda Edu HQ; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

An educational organization based in Malaysia is seeking a marketing professional to manage social media platforms and develop content aligned with enrollment activities. Responsibilities include planning marketing campaigns, conducting market research, and assisting in digital advertising efforts. The ideal candidate will also track performance metrics and prepare marketing summaries, ensuring that all content is professional and brand-consistent. This position offers a dynamic work environment focused on education and community engagement.

Responsibilities

• Manage and update the Company’s social media platforms including Facebook, Instagram, TikTok and XiaoHongShu.
• Plan, create and publish monthly content aligned with enrolment cycles, campaigns and school activities.
• Develop education-focused content such as student progress, learning activities and teacher involvement.
• Ensure all content reflects a professional, child-safe and brand-consistent image.
• Assist in planning and executing marketing and promotional activities.
• Conduct basic market research and competitor analysis to identify target audiences.
• Support the development and implementation of marketing strategies.
• Assist in executing and managing Meta (Facebook/Instagram) Ads and Google Ads.
• Support ad copywriting, visual coordination and basic audience targeting based on campaign objectives.
• Monitor basic advertising performance metrics such as reach, clicks and enquiries.
• Work closely with supervisors to optimize advertising performance.
• Support the management of enquiries from digital platforms to WhatsApp or registration forms.
• Assist in improving enquiry messaging and follow-up processes.
• Promote trial classes, intake periods and school events through online platforms.
• Track campaign effectiveness based on enquiry and enrolment data.
• Update course information, schedules and promotions on the Company website.
• Assist in preparing landing page content and basic digital tools.
• Ensure information is easily accessible and enquiry submission is user-friendly for parents.
• Prepare simple monthly marketing performance summaries, including: Advertising enquiry results and campaign outcomes.

Job description

Responsibilities

Manage and update the Company’s social media platforms including Facebook, Instagram, TikTok and XiaoHongShu

Plan, create and publish monthly content aligned with enrolment cycles, campaigns and school activities

Develop education-focused content such as student progress, learning activities and teacher involvement

Ensure all content reflects a professional, child-safe and brand-consistent image

Assist in planning and executing marketing and promotional activities

Conduct basic market research and competitor analysis to identify target audiences

Support the development and implementation of marketing strategies

Assist in executing and managing Meta (Facebook/Instagram) Ads and Google Ads (where applicable)

Support ad copywriting, visual coordination and basic audience targeting based on campaign objectives

Monitor basic advertising performance metrics such as reach, clicks and enquiries

Work closely with supervisors to optimize advertising performance

Support the management of enquiries from digital platforms to WhatsApp or registration forms

Assist in improving enquiry messaging and follow-up processes

Promote trial classes, intake periods and school events through online platforms

Track campaign effectiveness based on enquiry and enrolment data

Website & Digital Assets Support

• Update course information, schedules and promotions on the Company website
• Assist in preparing landing page content and basic digital tools
• Ensure information is easily accessible and enquiry submission is user-friendly for parents

Reporting & Performance Tracking

• Prepare simple monthly marketing performance summaries, including: Advertising enquiry results
• Campaign outcomes
• Demonstrate awareness of data-driven improvements (no advanced analytics required)