CRM Executive (Email & Retention) – eCommerce

Alpaka Gear Sdn Bhd; Selangor; Hybrid; MYR 150,000 - 200,000; Full time

Job summary

A leading global eCommerce brand is seeking a CRM Executive (Email & Retention) to drive customer engagement through innovative email marketing and retention strategies. Ideal candidates will have 3-4 years' experience in CRM, possess strong analytical skills, and be comfortable working with data. This role offers hybrid work flexibility and significant career growth potential within a supportive team culture.

Benefits

Hybrid work flexibility

Career growth opportunities

Creative team culture

Qualifications

• 3-4 years of experience in CRM, email marketing, or retention marketing.
• Strong understanding of segmentation, automation flows, and customer journeys.
• Analytical mindset and detailed-oriented.

Responsibilities

• Execute and optimise email and retention campaigns.
• Build lifecycle flows: welcome, abandoned cart, post-purchase.
• Conduct A/B tests and provide insights.

Skills

CRM experience

Email marketing

Data analysis

Automation flows

Segmentation

Tools

Klaviyo

Job description

CRM Executive (Email & Retention) – eCommerce

ALPAKA is a fast-growing global eCommerce brand known for premium everyday carry gear. We’re looking for a CRM Executive (Email & Retention) to support and scale our customer lifecycle, email marketing, and retention strategies.

If you enjoy combining data, creativity, automation, and customer insights, this role will give you the opportunity to grow in a global environment.

About the Role

What You’ll Do

• Execute and optimise email & retention campaigns across global markets
• Build and refine lifecycle flows: welcome, abandoned cart, post-purchase, win-back, upsell
• Assist with audience segmentation, personalisation, and list management
• Conduct A/B tests and deliver clear reporting & insights
• Collaborate with creative, eCommerce, and product teams on major launches, promos & new releases
• Maintain strong email deliverability and clean customer data
• Support retention initiatives across email, SMS, app and loyalty

What We’re Looking For

• 3–4 years of experience in CRM, email marketing, or retention marketing (eCommerce preferred)
• Strong understanding of segmentation, automation flows & customer journeys
• Analytical mindset — comfortable interpreting campaign performance
• Detail-oriented, organised, and strong communication skills
• Bonus: Experience with Klaviyo, SMS marketing, or loyalty programs

Why Join ALPAKA?

• Hybrid work flexibility: 3 days office, 2 days WFH
• Be part of global brand with customers across Asia, Australia, Europe, and the US
• Career growth opportunities into CRM Manager / Lifecycle Lead
• Exposure to large-scale international campaigns including BFCM
• Supportive, creative, and fast-moving team culture