CRM Data Analyst

Informa Group Plc.; George Town; On-site; MYR 60,000 - 80,000; Full time

Job summary

A global technology firm in Penang is seeking a detail-oriented CRM Data Analyst to maintain the integrity of their CRM database. You will acquire and cleanse data to ensure its high quality and collaborate with internal teams to align data efforts with business needs. Ideal candidates have 1–3 years of experience in data sourcing, proficiency in Salesforce, and familiarity with data visualization tools like Tableau or Power BI. This role offers training opportunities and flexible working arrangements.

Benefits

Great community with social events

Opportunity for volunteering

Career development training

Flexible personal benefits

Company-funded private medical cover

ShareMatch scheme

Strong wellbeing support

Qualifications

• 1–3 years experience in data sourcing or related research roles.
• Experience in data profiling, cleansing, and validation, ideally in Salesforce.
• Familiarity with Tableau or Power BI is a plus.

Responsibilities

• Acquire and cleanse data from CRM systems for high quality.
• Validate data to meet established standards.
• Conduct comprehensive data profiling to resolve integrity issues.
• Manage data maintenance projects independently.
• Collaborate with teams to align data efforts with business needs.

Skills

Data sourcing

Data profiling

Data validation

Attention to detail

Multitasking

Tools

Salesforce

Tableau

Power BI

Job description

At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.

Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.

We sit at the heart of the tech community with specialisms in emerging tech/AI, enterprise IT, cyber security, service providers/NextG, critical communications, media & entertainment and marketing technology.

Leveraging over 100 trusted brands, we offer an unrivalled global networking community and platform for technologists and innovators to be inspired and reach their full potential.

(Join us and reach yours!)

Job Description

This role is based in our Menara Skymindoffice.

We are seeking a detail-orientedCRM Data Analystto join our Intelligence & Advisory business unit. This role is essential for maintaining the integrity and quality of our CRM database through systematic data acquisition, processing, and validation activities.

Key Responsibilities

Data Management & Quality Assurance

• Acquire and cleanse data from CRM systems to ensure high quality and accuracy
• Validate incoming data to meet established standards and criteria
• Conduct comprehensive data profiling to identify and resolve data integrity issues
• Identify, troubleshoot, and correct data anomalies and discrepancies in the CRM
• Maintain thorough documentation of data sources, extraction processes, and flow diagrams

Technical Operations

• Leverage ETL & AI tools for data acquisition, processing, and ingestion
• Schedule and manage data acquisition to ensure timely data availability
• Lead and manage some data maintenance projects for the CRM independently
• Stay current with evolving tools and best practices in data sourcing, processing and content preparation, including AI-driven solutions

Collaboration & Stakeholder Management

• Collaborate with internal teams and clients to align data gathering efforts with business needs
• Work closely with Research & Analytics to support data acquisition for various projects
• Partner with Data Engineering to promote scalability and process efficiency
• Build collaborative relationships with Intelligence & Advisory colleagues, vendors, and tech experts
• Become a trusted partner of the sales teams to ensure the CRM continues to be an accurate tool for sales success

Process Improvement & Compliance

• Proactively detect and manage risks impacting deliverables and timelines
• Ensure adherence to research methodologies and compliance standards
• Communicate with leadership to share insights, suggest improvements, and support operational excellence

Qualifications

• 1–3 years of experience in data sourcing, acquisition, or related research roles.
• Experience in data profiling, cleansing, and quality validation, ideally in Salesforce.
• Familiarity with data visualisation platforms like Tableau or Power BI is a plus.
• Ability to multitask and manage shifting priorities in a fast-paced environment.
• High attention to detail and strong focus on data accuracy.
• Commitment to continuous learning and adapting to new technologies and industry practices.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

• Great community:a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact:take up to four days per year to volunteer, with charity match funding available too
• Career opportunity:the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out:annual leave, birthday leave and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world