Creative Strategy Manager

Smadex; Batu Pahat; Hybrid; MYR 200,000 - 250,000; Full time

Job summary

A leading global DSP is seeking a Creative Strategy Manager based in Malaysia or other global locations. This role involves bridging creative excellence and campaign performance for high-value clients. Key responsibilities include analyzing creative performance data, leading cross-functional teams, and supporting strategic client communications. Applicants should have over 5 years in mobile advertising or creative strategy and demonstrate strong presentation skills. The company offers a competitive compensation package, great work-life balance, and opportunities for professional development.

Benefits

Great compensation package

Work from home 2 days a week

Flexible hours

LinkedIn Learning and training opportunities

Monthly team events

Qualifications

• 5+ years in mobile advertising, creative strategy, or performance marketing.
• Deep understanding of creative formats across UA, retargeting, and CTV.
• Experience translating creative performance data into strategic recommendations.

Responsibilities

• Analyze creative performance data to identify patterns and develop actionable recommendations.
• Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams.
• Support Account Managers in high-stakes creative conversations with clients.

Skills

Mobile advertising experience

Creative strategy development

Performance marketing

Cross-functional collaboration

Strong presentation skills

Job description

SMADEX is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of the best and biggest DSPs in the ecosystem.

This position can be based in Barcelona, London or Austin.

The Role:

Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.

As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.

Key Responsibilities

Creative Strategy & Insights (40%)

• Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
• Build structured, client‑facing creative proposals that connect performance data to strategic direction
• Partner with Product on creative tools
• Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns

Cross‑Functional Leadership (30%)

• Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams
• Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time‑to‑launch
• Lead creative briefings and ensure alignment between client objectives and creative execution
• Handle ticketing and communication with Creative Designers

Client Partnership (20%)

• Support Account Managers in high‑stakes creative conversations with clients
• Present creative performance reviews and strategic recommendations to client stakeholders
• Proactively identify creative optimization opportunities that expand wallet share
• Participate in JBPs and QBRs as experts on Creatives

Knowledge Management (10%)

• Build and maintain a creative performance repository accessible across teams
• Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
• Train Account Managers on creative best practices and how to position creative insights with clients

What You Bring

Required:

• 5+ years in mobile advertising, creative strategy, or performance marketing
• Deep understanding of creative formats across UA, retargeting, and CTV
• Experience translating creative performance data into strategic recommendations
• Track record of working cross‑functionally in fast‑paced environments
• Strong presentation skills and ability to influence without direct authority

Preferred:

• Experience with programmatic advertising platforms
• Gaming industry knowledge (especially mid‑core and casual)
• Familiarity with creative production workflows and timelines
• Data visualization skills

Success Metrics

• Reduction in creative‑related delays for campaign launches
• Increase in creative iteration velocity for HV accounts
• Client satisfaction scores on creative insights and recommendations
• Knowledge sharing metrics (playbooks created, teams trained, insights distributed)

Please note that we do NOT provide VISA sponsorship. Applicants must have a valid permit to work in the respective country.

Reward package:

• Integrate a highly motivated and young team
• Great compensation package
• Great work‑life balance: work from home 2 days a week, flexible hours
• LinkedIn Learning and training opportunities
• Monthly TGIF events
• Team‑building events
• Fun and friendly work environment with talented marketers and engineers from over 36 countries
• Local benefits depending on your specific country
• And more!